AdWords MENA Blog: AdWords for Beginners

AdWords MENA Blog

AdWords for Beginners - Part 8

Monday, April 18, 2011

As the eight part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss the advantages with the free online tool Google Analytics. This is a tool that should be of great interest for you who want to know where the visitors to your website come from and how they navigate it.

The benefits with Google Analytics is that you can:

See how people found your site.
See how they explored it.
See how you can enhance their visitor experience.
Improve you ROI based on the free Analytics Reports.

If you would like to get a better understanding of Google Analytics and how it works, you can view this free online tutorial for advertisers from the AdWords Online Classroom.

We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team