AdWords MENA Blog: United Arab Emirates

AdWords MENA Blog

New cities in U.A.E are now available for targeting on AdWords

Thursday, October 4, 2012

Starting from this week, we’rolling out city targeting for Dubai and Abu Dhabi in United Arab Emirates to help you reach more customers in local markets with your AdWords campaigns.

The countries with city and region targeting options in AdWords are (click to see the full list):

Location targeting helps you tailor your ads towards specific markets, analyze your AdWords campaigns by market, and optimize your campaigns for higher return-on-investment. Now, you can go a level deeper and optimize the performance of your AdWords campaign at the city level. In your campaign settings you can target Abu Dhabi or Dubai as target locations or exclude one of these cities to reach the rest of U.A.E. (click to see more info on Advanced Location Options)

Here are a few steps that you can take to optimize your AdWords campaign:

Run an AdWords geographic report or Analytics report to determine where your users are located and where you’re getting your most valuable traffic.

Adjust your campaign setup: o Run a campaign targeting the best-performing cities and increase the bids on the keywords in that campaign to maximize your ad impressions in those cities. o Consider setting up a regionally- (or nationally-) targeted campaign with potentially lower bids on the same keywords to capture additional traffic from outside your top-performing cities at a lower cost.
Adjust bids accordingly to optimize for the highest campaign ROI.
We hope that with the expansion of city targeting, advertisers in U.A.E. will be able to reach their local customers more effectively. Visit our Help Center to learn more about getting started with this feature.

Posted by: Jeannette Ashak - Google AdWords team