AdWords MENA Blog: AdWords for Beginners

AdWords MENA Blog

AdWords for Beginners - Part 7

Monday, April 11, 2011

As the seventh part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss the advantages with the Ad Preview Tool and how you can use it.

The Ad Preview tool enables you to view your ads as they would appear on a regular Google search results page – without accruing extra impressions for your ads. If you instead would search for your ads directly in the search network without clicking on them, the number of views will increase meanwhile the clicks won’t change, and hence that can lower your Quality Score.

When you’re using the Ad Preview Tool it’s important to make sure that the settings in the tool are according to your campaign settings.

The ad will probably not show if:

CPC or Quality Score is too low
The daily budget is used
If user isn't located in the targeted area.
The ad’s position is on the second search page
Target language is different than the users Google User interface settings.
The ad is under review or disapproved

We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. You can also visit the AdWords Online Classroom and view this free tutorial on reasons to why you may not see your ads. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team