AdWords MENA Blog: April 2011

AdWords MENA Blog

AdWords for Beginners - Part 9

Monday, April 25, 2011

As the ninth part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss how you can use the free online tool Conversion Tracking. This is a simple feature in AdWords that helps you track your sales/conversions and thereby the return on your spend on online advertisement.

The benefits of Conversion Tracking is not only that it’s free, but it gives you insights and makes you understand what happens after a user clicks on your ad. By knowing which clicks most often lead to conversions, you can spend your money more effectively. Conversion Tracking is also an important part of your bidding strategy when you’re going to decide how much you want to bid on each keyword based on its actual performance. In other words, Conversion Tracking helps you to improve your ROI.

If you would like to get a better understanding of Conversion Tracking and how it works, you can view this free online tutorial for advertisers from the AdWords Online Classroom. We hope that these tips will be useful when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team

Google

AdWords for Beginners - Part 8

Monday, April 18, 2011

As the eight part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss the advantages with the free online tool Google Analytics. This is a tool that should be of great interest for you who want to know where the visitors to your website come from and how they navigate it.

The benefits with Google Analytics is that you can:

See how people found your site.
See how they explored it.
See how you can enhance their visitor experience.
Improve you ROI based on the free Analytics Reports.

If you would like to get a better understanding of Google Analytics and how it works, you can view this free online tutorial for advertisers from the AdWords Online Classroom.

We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team

Google

AdWords for Beginners - Part 7

Monday, April 11, 2011

As the seventh part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss the advantages with the Ad Preview Tool and how you can use it.

The Ad Preview tool enables you to view your ads as they would appear on a regular Google search results page – without accruing extra impressions for your ads. If you instead would search for your ads directly in the search network without clicking on them, the number of views will increase meanwhile the clicks won’t change, and hence that can lower your Quality Score.

When you’re using the Ad Preview Tool it’s important to make sure that the settings in the tool are according to your campaign settings.

The ad will probably not show if:

CPC or Quality Score is too low
The daily budget is used
If user isn't located in the targeted area.
The ad’s position is on the second search page
Target language is different than the users Google User interface settings.
The ad is under review or disapproved

We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. You can also visit the AdWords Online Classroom and view this free tutorial on reasons to why you may not see your ads. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team

Google

AdWords for Beginners - Part 6

Monday, April 4, 2011

As the sixth part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss the importance of a good account structure.

As you may know, your AdWords account is made up of three levels,: account, campaign and ad group. Below you will find rules of thumb that can be good to think about when you’re structuring your account.

Structure your AdWords Account according to your website(s) and the products/services you offer.
Name the Campaigns and Ad Groups according to the above
Each Ad Group should contain 10-20 Positive Keywords & 5-10 Negative Keywords

For example, if you are a retailer for used cars that wants advertise both in Sweden and Denmark. Start with creating one campaign targeting Swedish speakers in Sweden, and a separate campaign targeting Danish speakers in Denmark. Furthermore, if you’re selling two types of cars, in this case Volvo and Saab, you’ll create one Ad group for each under each campaign.

Campaign A: Used Cars - Sweden
Ad Group A.1: Volvo
Ad Group A.2: Saab

Campaign B: Used Cars - Denmark
Ad Group B.1: Volvo
Ad Group B.2: Saab

For ad group A.1 (used Volvo cars in Sweden), you should write ads in Swedish talking about the used Volvo cars you sell. The keywords should be highly relevant to the ad text and to the landing page, and talk about “used Volvo car”, “buy used Volvo”, “cheap Volvo car” etc.

One benefit with a good account structure is that it creates an overview of your online marketing activities. Also, through keeping the structure aligned with the websites and product/services you offer, it’s easier to make changes and optimize the account.

We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team