AdWords MENA Blog

Charge up your phones with call-only campaigns

Thursday, March 5, 2015

If you’re shopping for insurance or looking for storage space, chances are you’ll make a phone call. In fact, 61% of mobile searchers say that click to call is most important when making a purchase, as opposed to when researching. As a result, many businesses value these phone calls more than clickthroughs to their website. That’s why today we’re introducing call-only campaigns, an easy way to only drive calls to your business.
Call-only campaigns allow you to create mobile-ready ads that feature a click-to-call button and description text, so your customers can only call you from mobile search results.

Let’s say you’re a self-storage business where a majority of reservations are made over the phone. You can use call-only campaigns to drive people exclusively to your call center to take advantage of your higher call conversion rates. Or let’s say you’re a local business working to develop your mobile web experience. With call-only campaigns you can still reach your mobile, on-the-go customers on Google search and connect with them over the phone.
“Call-only ads have been a great tool for connecting us with customers at a specific point in their buying cycle, without having to send them through a website first. In the end, this leads to better performance for our ads and a better customer experience.” Josh Leibner Director of Paid Search at Red Ventures Optimized for calls

Simplified bidding Call-only campaigns are designed for and will only show ads on devices that make calls. You’ll only pay for clicks to call your business, as opposed to click to your site. That means you can adjust keyword bids and optimize directly based on the value of those calls -- no mobile bid modifier needed.

Customized for your business When you connect with customers over the phone, it’s important to provide the information they’re looking for about your business. With call-only campaigns, you can customize your ads to enhance the click-to-call experience. For example, your ad might say “Call to get a quote” to encourage more qualified leads, or “Speak with a specialist today” to let customers know they can talk directly to a real person.

If you are currently using a setting in call extensions to create call-only ads, details on how to upgrade to call-only campaigns will be shared in email communications over the next few weeks..
Learn more You can learn more about creating mobile call-only campaigns in the AdWords Help Center. If you want to be sure you’re doing everything possible to drive calls for your business, check out Driving Calls in AdWords, a new Best Practices guide.
Michelle The MENA Adwords Team

Get faster and easier URL tracking with new Upgraded URLs

Thursday, March 5, 2015

URL management just got easier
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. That’s why we are introducing Upgraded URLs to provide an easier and faster way to manage and track important information about each click on your AdWords ads*.
Upgraded URLs offer several benefits for advertisers, including:

less time spent managing URL tracking updates

reduced crawl and load times on your website

new ValueTrack parameters that help you gain additional insights about your ads. Learn more.

Johannes Lipka, Product & Solution Manager at eProfessional GmbH, says: “Upgraded URLs have been one of the most time-saving tools we’ve used in AdWords. It’s allowed us to change custom tracking parameters for a group of URLs all in one place, without re-setting ad stats. We plan to upgrade our clients’ accounts over to upgraded URLs as soon as possible.”
Destination URLs today
If you use URL tracking today, you’ll notice that Destination URLs are made up of two components:

Landing page URL This is the URL that customers see in their browsers when they get to your landing page after clicking on your ad.

Tracking This section includes information like redirects to third party tracking services, ValueTrack parameters, or custom creative IDs.

In the example below, blue represents the landing page, and green represents the tracking information.
www.example.com?creative=12345
With destination URLs, anytime you need to adjust tracking, you have to update the entire destination URL. This triggers a re-review of your entire destination URL and your ads stop running while your URL is re-reviewed -- causing you to lose time and potential new business.
What’s changing with Upgraded URLs
Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Now you have the option to update your tracking information at your account, campaign or ad group without having to re-set your ad stats.
Let’s see how the example URL above could be constructed using the new upgraded URL fields.
Final URL is where you’ll enter your website’s landing page URL. Screen Shot 2015-02-04 at 17.06.47.png

The landing page ‘www.example.com’ is now entered in the Final URL field
Tracking templates are where you enter your tracking information and tell AdWords how to assemble your URLs. Now, if you’d like to scale your tracking updates across multiple URLs, you can use a shared tracking template at the account, campaign or ad group level. If you’d prefer to manage your URL tracking information at the individual URL level, you can use a tracking template at the ad, keyword, or sitelink level.
In the example below, we’ve used a tracking template at the account level to apply our tracking information across all of the URLs in the account.

Tracking information for all URLs in the account is placed in the account level tracking template
Custom parameters let you customize the information you’d like to monitor as well as the specific values that get inserted into your URLs when your ad clicks are triggered. For example, if you’d like to insert the value 12345 whenever this specific ad is clicked, you can set the custom parameter {_mycreative} in this ad. Screen Shot 2015-02-04 at 17.12.43.png

Enter ‘_mycreative’ in the custom parameter field to insert 12345 whenever that ad is clicked
New URLs, new insights
As part of this upgrade, you’ll gain access to many new insights about your ad clicks.
New ValueTrack parameters let you track additional insights about your business. For example, if you’d like to track how many ad clicks were triggered for your creative by location, you can use the new {loc_physical_ms} ValueTrack parameter. To optimally use the new ValueTrack parameters, you can set them up at the account level so you can track these values across all the URLs in your account. Learn about the new value track parameters. Screen Shot 2015-02-05 at 12.23.07_v03photoshop.png

Screen Shot 2015-02-05 at 12.23.07_v03photoshop.png

The valuetrack for location {location_physical_ms} is in green in the account level tracking template
Next steps
We’ll be rolling out upgraded URLs to all advertisers starting this week. We encourage all advertisers who use tracking in their URLs to upgrade to the new system by July 1, 2015. Starting on that date, your URLs will begin updating to the new structure.
If you're using a tracking platform to manage your URLs, we encourage working with them to manage these changes.
To learn how you can start using Upgraded URLs for your new ad URLs, please see our article on Help Center.
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*Everywhere we say ads, we also mean other targeting options available for the Search Network, Display Network, and Shopping.

Michelle The MENA Adwords Team

Case Study | Opensooq | PERF - App download

Thursday, January 8, 2015

Published by Jeannette Ashak - Google AdWords Team

Managing your accounts at scale, made easier

Monday, November 17, 2014

A few months ago, we announced ad customizers, a tool for optimizing your ad text and connecting with your customers in real-time. This kicked off a series of Tools for the Power User built to help you simplify campaign management, and act on key business insights at scale.
As the holiday season approaches, advertisers are busy ensuring their campaigns are set up for success, making it more important than ever to manage time-sensitive updates and make changes to your campaigns quickly and efficiently.
This month, we’re turning our focus to scalable and efficient workflow management in AdWords. Our goal is to help you find time-saving ways to manage these tasks at scale using simpler, integrated workflows within AdWords, so you can focus on your core business.
Our workflow tools fall into three core areas:

Bulk editing directly within AdWords

Advertisers need to manage multiple campaign tasks directly in the AdWords interface more efficiently. We’ve added new tools for editing your settings and extensions in bulk across your campaigns and ad groups. For example, you can edit location targeting or ad rotation settings across multiple campaigns, or update your ad extensions -- like sitelinks, callouts, and apps -- to promote your latest holidays deals across hundreds of your ad groups with just a few clicks.

Change multiple sitelinks using the Edit menu in your +Extensions tab
CarsDirect.com was able to add sitelinks across its accounts using the new bulk editing features, and saw a 13% increase in CTR, and 6% decrease in CPC. Allison Query from CarsDirect says, “The bulk feature for ad extensions has been crucial for keeping us competitive in the search results! It has trimmed our work time from hours to minutes."
You can also take advantage of other existing bulk workflows supported in AdWords to scale your work. Save time by using the copy and paste feature to swiftly copy over your existing keyword lists, ads, and ad groups into your new campaigns.

Improved tools for uploading changes in bulk

Advertisers need easier ways to make quick changes offline in spreadsheets, and apply them directly into AdWords where and when they need them. The improvements to bulk uploads include more intuitive spreadsheet formats, in-context options to upload changes directly into the appropriate campaigns and ad groups, and the ability to preview your updates and check for errors before posting them. Now, you can quickly upload new seasonal keywords into your ad groups, update your budgets across several campaigns, and post your changes with confidence because you can review them before you post them.

Review your spreadsheet edits with the preview tool before applying them to your campaigns

Advanced tools for more customized changes across your accounts

Earlier this year we launched AdWords Scripts for MCC to help advertisers with more complex editing needs quickly make customized changes across multiple accounts. You can use simple JavaScript code to make cross-account changes, create customized reports, send automated emails, and even pull data into and out of Google Spreadsheets. Learn more.
Many agencies are using AdWords Scripts for MCC to power customized ad text changes across their customers’ accounts, save time, increase relevancy, and improve their ad performance. iProspect uses Adwords Scripts to dynamically insert sitelinks into Cleartrip’s ad units and change their landing pages on the fly, resulting in a 34% increase in CTR and 24% decrease on Cost-of-Acquisition. Performics is using AdWords Scripts for MCC to update ad parameters with real-time discounts across their customer's accounts. Using MCC scripts for MonShowroom, Performics cut their workflow time by 60%.
These are just some of the tools we’ve created to help you move faster, and make changes at scale across AdWords. Stay tuned as we continue to improve AdWords Editor -- another important tool to help with complex changes at scale. New updates are coming soon!
The AdWords MENA Team

Billing technical issue affecting some AdWords accounts

Wednesday, May 28, 2014

Over the past couple of days we have encountered a technical fault that has caused problems in many Egyptian and MENA-based accounts. Some of you might have seen an alert appear in your accounts stating the following: Your Account isn't active- to activate your account and start running your ads, please enter your billing information.
We are fully aware that this alert is appearing in accounts that have entered their billing information and we are in the process of solving the issue. We understand that this inconvenience might put you in a less than ideal situation. Please be assured that we are working with our engineering specialists in order to get things back to normal.
Thank you for your patience and understanding regarding this matter.
Sincerely, The Google AdWords Team.

Introducing AdWords Editor 10.4

Tuesday, April 22, 2014

Introducing AdWords Editor 10.4
Starting today, you can download the new version of AdWords Editor. Here are a few highlights of the new version:

More options for managing bids and bid strategies, including flexible bid strategies from your AdWords Shared library.

Updated network settings, including all four AdWords campaign types: Search Network only, Search and Display Networks, Search Network with Display Select and Display Network only.

Version 10.4 also includes support for engagement ads, viewable CPM, more image ad sizes and improved sitelink import. You can read about all the changes in the version 10.4 release notes.

To start using AdWords Editor 10.4 now, you can download the new version on the AdWords Editor website, or you can wait for the automatic update prompt. To learn more about upgrading, including how to keep unposted changes and comments, please review these instructions.

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by 1 August 2014.

Introducing a simpler, more capable TrueView in AdWords for video

Monday, April 21, 2014

Organizes TrueView around how a user interacts with the ad (either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.

Tell us where you want your ads to appear at the campaign level – YouTube videos, YouTube search and the Google Display Network – and all ads within that campaign will run on your selected networks

Deliver more relevant ads on the YouTube search page. Just as you can use in-stream ads to reach different demographics or audiences, now you can tailor in-display ads running on YouTube search pages to these same parameters, in addition to keywords

What do you need to do? We believe this change will make TrueView an even more effective tool to help you build your brand with videos. For further reading, please visit our Help Center article.

Posted by Ryo Akasaka, Product Manager, AdWords for video