AdWords MENA Blog: Charge up your phones with call-only campaigns

AdWords MENA Blog

Charge up your phones with call-only campaigns

Thursday, March 5, 2015

If you’re shopping for insurance or looking for storage space, chances are you’ll make a phone call. In fact, 61% of mobile searchers say that click to call is most important when making a purchase, as opposed to when researching. As a result, many businesses value these phone calls more than clickthroughs to their website. That’s why today we’re introducing call-only campaigns, an easy way to only drive calls to your business.
Call-only campaigns allow you to create mobile-ready ads that feature a click-to-call button and description text, so your customers can only call you from mobile search results.

Let’s say you’re a self-storage business where a majority of reservations are made over the phone. You can use call-only campaigns to drive people exclusively to your call center to take advantage of your higher call conversion rates. Or let’s say you’re a local business working to develop your mobile web experience. With call-only campaigns you can still reach your mobile, on-the-go customers on Google search and connect with them over the phone.
“Call-only ads have been a great tool for connecting us with customers at a specific point in their buying cycle, without having to send them through a website first. In the end, this leads to better performance for our ads and a better customer experience.” Josh Leibner Director of Paid Search at Red Ventures Optimized for calls

Simplified bidding Call-only campaigns are designed for and will only show ads on devices that make calls. You’ll only pay for clicks to call your business, as opposed to click to your site. That means you can adjust keyword bids and optimize directly based on the value of those calls -- no mobile bid modifier needed.

Customized for your business When you connect with customers over the phone, it’s important to provide the information they’re looking for about your business. With call-only campaigns, you can customize your ads to enhance the click-to-call experience. For example, your ad might say “Call to get a quote” to encourage more qualified leads, or “Speak with a specialist today” to let customers know they can talk directly to a real person.

If you are currently using a setting in call extensions to create call-only ads, details on how to upgrade to call-only campaigns will be shared in email communications over the next few weeks..
Learn more You can learn more about creating mobile call-only campaigns in the AdWords Help Center. If you want to be sure you’re doing everything possible to drive calls for your business, check out Driving Calls in AdWords, a new Best Practices guide.
Michelle The MENA Adwords Team