AdWords MENA Blog

Introducing AdWords Editor 10.4

Tuesday, April 22, 2014

Introducing AdWords Editor 10.4
Starting today, you can download the new version of AdWords Editor. Here are a few highlights of the new version:

More options for managing bids and bid strategies, including flexible bid strategies from your AdWords Shared library.

Updated network settings, including all four AdWords campaign types: Search Network only, Search and Display Networks, Search Network with Display Select and Display Network only.

Version 10.4 also includes support for engagement ads, viewable CPM, more image ad sizes and improved sitelink import. You can read about all the changes in the version 10.4 release notes.

To start using AdWords Editor 10.4 now, you can download the new version on the AdWords Editor website, or you can wait for the automatic update prompt. To learn more about upgrading, including how to keep unposted changes and comments, please review these instructions.

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by 1 August 2014.

Introducing a simpler, more capable TrueView in AdWords for video

Monday, April 21, 2014

Organizes TrueView around how a user interacts with the ad (either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.

Tell us where you want your ads to appear at the campaign level – YouTube videos, YouTube search and the Google Display Network – and all ads within that campaign will run on your selected networks

Deliver more relevant ads on the YouTube search page. Just as you can use in-stream ads to reach different demographics or audiences, now you can tailor in-display ads running on YouTube search pages to these same parameters, in addition to keywords

What do you need to do? We believe this change will make TrueView an even more effective tool to help you build your brand with videos. For further reading, please visit our Help Center article.

Posted by Ryo Akasaka, Product Manager, AdWords for video

Introducing a simpler, more capable TrueView in AdWords for video

Thursday, March 27, 2014

Organizes TrueView around how a user interacts with the ad (either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.

What do you need to do?Help Center articlePosted by Jeannette Ashak - The Google AdWords Team

New Look and Simpler Navigation Rolling Out in AdWords

Tuesday, March 25, 2014

gradual redesignBeautiful, consistent, simpleWhat has changed in my account?

Charts, tables, and tools have more space on the page. Important information in your campaign
management tabs is now above the fold.
We’ve given more screen space to the charts, tables, and tools you care about most so you’ll spend less time scrolling and more time optimizing.

You should see these changes roll out to your account in the next few weeks.
We hope that the new design will help you better navigate through your account and focus more on your data so you continue to grow your business. For more information about the redesign, please visit our AdWords Help Center.

Posted by Jeannette Ashak - The Google AdWords Team

Google Partners Goes Global: Empowering agencies with new leads, new tools, new opportunities

Thursday, December 26, 2013

Google is committed to making the web work for you. That’s why we’re proud to announce the worldwide launch of GooglePartners – a platform for the digital marketing community that helps businesses and agencies grow and thrive together.
Google Partners replaces Agency Edge, Google Certification Program, and Engage for Agencies by taking the best they had to offer and adding a new suite of powerful resources – all in a cleaner, simpler, more powerful interface. And it allows you to build a closer relationship with your clients.
With Google Partners, you can:

Earn leads: Connect with potential clients through Google Partner Search

Get certified: Take certification exams – for free – on an improved, more intuitive platform

Learn and develop: Gain insights tailored to your agency and its needs

Use offers: Receive offers that you can use to introduce clients to AdWords

Demonstrate credibility: Distinguish yourself in the marketplace by earning the Google Partner badge

Google Partners isn’t simply a new platform – it’s a better platform.
And it’s one that rewards your hard work by helping your business grow. By demonstrating that you’ve mastered best practices, you can earn the Google Partner badge – proof that we trust you and your clients should, too. We’ll provide you with customized tips every step of the way, so your company can get the badge and both you and your clients can shine. Because that’s how true partnership works.
To join Google Partners, please visit www.google.com/partners

‒ Posted by the Google Partners Team

Important Changes to AdWords Terms & Conditions In Europe, the Middle East, and Africa

Monday, November 11, 2013

The following changes apply to customers in Europe, the Middle East, and AfricaIf you’re using AdWords, you’ve agreed to our Terms and Conditions. These are important so we have a common understanding in basic areas like policy, cancellation, payment, dispute resolution and liability. With the advancements in our ad platforms and global growth, we need to make a few changes to keep up. So today we’re rolling out a new set of Terms and Conditions to many AdWords customers in Europe, the Middle East, and Africa.What’s NewOne of the main changes you’ll notice in the updated terms is that they accommodate new advertising products and services. For example, we now offer third-party ad serving in some situations, so you’ll see provisions about how we resolve ad serving disputes. Other changes include updated links to our policies and better consistency among our advertising terms globally.Important Action NeededYou’ll have 45 days to review and accept the new AdWords Terms and Conditions. If you don’t accept them within 45 days, your ad serving may be paused until you’ve reviewed and agreed to them.To review and accept the new AdWords Terms and Conditions, just sign in to your account athttps://adwords.google.com. You’ll automatically be taken to a page with the updated terms and conditions. Then click to indicate your acceptance.Not seeing the new terms when you sign into your account?Don’t worry! If you’re not seeing the new terms when you sign into your account, there’s nothing more for you to do right now. Because we’re updating the new terms on a rolling basis, you may be scheduled for a later time. Or your terms may already have been accepted by someone you’ve authorized to act on your behalf (for example, an advertising agency, or someone you’ve authorized to be financially responsible for your accounts).More InformationWe encourage you to read through the updated terms carefully. For more information about this change to our Terms and Conditions, including a complete list of countries and territories where these changes apply, please visit the AdWords Help Center.
Published by Jeannette Ashak - The Google AdWords Team

Select a new, better performing campaign type for acquiring customers on Search and Display

Thursday, November 7, 2013

People are always looking to connect with useful information in the moments that matter - whether searching on keywords related to a product or reading highly relevant content on websites beyond search. Starting today we’re offering a new way for advertisers to reach people as they visit Google and sites across the web: Search Network with Display Select.Search Network with Display Select extends the reach of your search campaigns to the Google Display Network (GDN). The GDN reaches 90% of the global online audience (Comscore September 2013) and includes 2 million publisher sites, like weather.com. Upgrading existing search campaigns to Search Network with Display Select is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the right moments across search and the web.

How is this different from the old campaign type? In addition to extending the reach of search campaigns, this new campaign type offers better results on the display network than the old Search & Display Networks campaign type.Search Network with Display Select uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings. Compared to the old campaign type, initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase on the display portion of their Search Network with Display Select campaigns.*

When to use the new Search Network with Display Select campaign type:

If you’re running Search Network only campaigns, consider trying this new campaign type for additional high quality traffic with no extra management required. When you enable Search Networks with Display Select, your search ads will be eligible to appear on both Google and pages with relevant keywords across the web. The majority of your campaign will still run on search, with a boost of high-performing placements in display.

If you’re running a Search & Display Networks campaign, consider switching to Search Networks with Display Select for better ROI.*

If you currently run Search and Display campaigns separately, we recommend you keep them separate for greater bidding, budgeting and targeting flexibility.Upgrading to Search Network with Display SelectSearch Network with Display Select is now the best option for advertisers running ads across search and display within a single campaign. So starting today and over the next few weeks, we'll be removing the current Search & Display Networks campaign type in the AdWords interface, and we're encouraging advertisers to switch existing campaigns to Search Network with Display Select. We've created a quick workflow in the AdWords interface that makes switching easy. Step-by-step instructions are also available in the AdWords Help Center. Please visit here to learn more.Posted by Ahmad Anvari, Product Manager*Based on initial test results, the average customer could see a 35% higher click-thru-rate and 35% lower CPA on the display portion of their new Search Networks with Display Select campaigns compared to existing Search & Display Networks campaigns. Based on initial test results, the average customer could also see 10-15% incremental conversions compared with Search Network only campaigns. Individual campaign performance may vary.