People are always looking to connect with useful information in the moments that matter - whether searching on keywords related to a product or reading highly relevant content on websites beyond search. Starting today we’re offering a new way for advertisers to reach people as they visit Google and sites across the web: Search Network with Display Select . Search Network with Display Select extends the reach of your search campaigns to the Google Display Network (GDN). The GDN reaches 90% of the global online audience (Comscore September 2013) and includes 2 million publisher sites, like weather.com. Upgrading existing search campaigns to Search Network with Display Select is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the right moments across search and the web. How is this different from the old campaign type? In addition to extending the reach of search campaigns, this new campaign type offers better results on the display network than the old Search & Display Networks campaign type. Search Network with Display Select uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings. Compared to the old campaign type, initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase on the display portion of their Search Network with Display Select campaigns.* When to use the new Search Network with Display Select campaign type:
If you’re running Search Network only campaignsSearch Networks with Display Select , your search ads will be eligible to appear on both Google and pages with relevant keywords across the web. The majority of your campaign will still run on search, with a boost of high-performing placements in display.
If you’re running a Search & Display Networks campaignSearch Networks with Display Select for better ROI.*
If you currently run Search and Display campaigns separately , we recommend you keep them separate for greater bidding, budgeting and targeting flexibility. Upgrading to Search Network with Display Select Search Network with Display Select is now the best option for advertisers running ads across search and display within a single campaign. So starting today and over the next few weeks, we'll be removing the current Search & Display Networks campaign type in the AdWords interface, and we're encouraging advertisers to switch existing campaigns to Search Network with Display Select . We've created a quick workflow in the AdWords interface that makes switching easy. Step-by-step instructions are also available in the AdWords Help Center. Please visit here to learn more . Posted by Ahmad Anvari, Product Manager *Based on initial test results, the average customer could see a 35% higher click-thru-rate and 35% lower CPA on the display portion of their new Search Networks with Display Select campaigns compared to existing Search & Display Networks campaigns. Based on initial test results, the average customer could also see 10-15% incremental conversions compared with Search Network only campaigns. Individual campaign performance may vary.
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