AdWords MENA Blog

An easier way to view advertising policies

Friday, August 31, 2012

Understanding AdWords advertising policies is an important part of successfully managing your account and delivering ads that are safe and useful to users. To help you understand how policies affect the delivery of your ads, we recently introduced a status insights icon on the Ads tab. We’re now following up with another feature to help you identify policy issues more quickly: a new Policy Details column.

The Policy Details column allows you to scan and sort policy issues across all of your ads (without hovering individually over each status one by one). You’ll find information like:

Approval status for each ad

Disapproval reasons, if applicable

Specific policies that can limit where your ads show

This information is available for paused ads as well, which can be particularly helpful if you want to know the status of your paused ads or if you need to temporarily pause a campaign while you work out some policy problems.Here’s what the Policy Details column will look like, alongside some fictional example ads:

To find this new column, navigate to your Ads tab and click the “Columns” button to start customizing your columns. Under the “Attributes” section, click to add “Policy details” and save. You’ll then see the new Policy Details column in your Ads tab. (One note: this new policy column isn’t yet downloadable in your reports, but we’re working on it!)
Posted by Jeannette Ashak - The Google AdWords Team

Free Webinar - Special Ramadan!

Thursday, June 21, 2012

Ramadan is coming soon! For many of our advertisers it is an important month for their business and we would like to help you get the most out of your campaigns.

Please join us for an upcoming webinar from Google AdWords and we will give you some advice on how to build a successful Ramadan campaign as well as general best practices.

Date: June 26, 2012
Time: 1:30 pm GMT / 3.30pm KSA
Language: English
Register: Here

After registering, you will receive a link to access the webinar.

Written by Jeannette Ashak - The Google AdWords Team

Diagnose ads faster with new status insights icon

Thursday, March 29, 2012

This week we’re introducing a status insights icon in the Ads tab that provides visibility into the approval status and potential policy limitations for each individual ad creative. The new icon will be particularly valuable if you’re advertising products or services that are restricted by our advertising policies to show only in specific countries or with certain keywords

To use the new status icon, simply hover over the speech bubble in the Status column of the Ads tab next to the ad of interest.

We’ll tell you if the individual ad is showing for the default keyword and location displayed in the hover. If you would like to re-diagnose the ad with with a different targeted location or keyword, you can edit the parameters from right within the hover:

This new icon complements the existing ad diagnosis tools, which include the status hover on the Keywords tab, a batch option to diagnose many keywords at once, and the Ad Preview and Diagnosis tool.

Posted by Georgios Fanis - Google AdWords MENA

Announcing AdWords campaign limits increase

Monday, March 26, 2012

Last year we increased the limits for all advertisers to 500 campaigns and 3 million keywords per AdWords account. Today, in response to feedback from many of our advertisers, we are pleased to announce yet another AdWords campaign limit increase.

It is now possible to have 10,000 campaigns (includes active and paused campaigns) per account. With this change, it is now possible to easily manage and monitor more campaigns in a single place.

AdWords Editor, the AdWords API, and all other AdWords services are compatible with the new limits.

A full list of all account limits, including creative and ad extension limits, is available in the AdWords Help Center.

Posted by Georgios Fanis - Google AdWords MENA

Google Analytics is now available in 9 new languages

Wednesday, February 8, 2012

Recently we introduced new and improved Google Analytics, so that you can quickly find even more powerful and useful data to improve your internet marketing efforts.

Now, we are proud to say Google Analytics is available in 9 new languages including Arabic. This makes Google Analytics quite a Polyglot, and it is in total available in 40 languages now.

To change the language of Analytics account to any of these new languages, you have to activate the new interface, if you haven’t already, by clicking on the “new version” button at the top of the account. Then, navigate to the settings page where you can select the new language.

You can also now enjoy reading the newly revamped Analytics help center in Arabic.

We are confident this will improve the usage of Google Analytics across the world, and help website owners and AdWords advertisers get even more out of their internet marketing efforts.

Happy data mining!

Posted by Georgios Fanis - Google AdWords MENA

The tools that will make all the difference – Part 9

Tuesday, January 17, 2012

This is the final post in our series 'The tools that will make all the difference’. The aim of the series was to introduce you to additional tools that might be new to you, and to help you use Google AdWords in order to achieve your online advertising goals more successfully. The final post in the series will introduce Google Analytics.

Google Analytics

About the tool:

A free Google tool that displays statistics for your website and allows you to find out where your website visitors came from and what kind of interaction they had with your website.

How does it help?

By installing this tool on your web pages, you can view richer information, such as:

Identify how many visitors were led to your site by specific keywords
Identify the entry source to your website (Google AdWords ads, Google's organic search engine, by clicking a link that was attached to an email, etc.)
Identify the browsers that your visitors use (and hence improve their user experience on your site).
Identify the geographic source of your site's traffic.
Learn which are the most and least viewed pages on your site, and make improvements accordingly.
Identify pages on your site that visitors tend to leave.
View the values of time on site per page.
Compare the data across different time ranges.

How to use it?

First you need to set up a Google Analytics account at:

http://www.google.com/analytics

Then, just like with the Conversion Tracking tool, you should copy a code snippet and paste it into the HTML code of your site. See detailed instructions at:

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55522

Finally, you should link your Google AdWords account with your Google AdWords account, as specified on the following page.

Posted by Georgios Fanis - Google AdWords MENA

The tools that will make all the difference – Part 8

Wednesday, December 14, 2011

The next two posts in our series 'The tools that will make all the difference', cover tools that will help you measure your online advertising ROI.

Conversion Tracking

About the tool:

This tool will help you check whether you achieved your advertising goals, and at what cost, in order to meet your business goals.

How does it help?

This free Google AdWords tool allows you to statistically check how many of the clicks on your Google AdWords ads led to the completion of a valuable action on your website, such as filling out an online form, purchasing a product, viewing a video, etc.

How to use it?

In order to use this tool, you first need to copy the conversion code from your Google AdWords account (Reporting & Tools tab > Conversions), and then paste the code snippet into the HTML of the website that you want to test. Once you've installed the code, AdWords Conversion Tracking will place a cookie on the computer or mobile phone of the website visitor, if they clicked one of your ads. If the user lands on one of your conversion pages, AdWords records a successful conversion for you.

Learn more about the tool in this Help Centre article.

Posted by Georgios Fanis - Google AdWords MENA