AdWords MENA Blog: Enhancing the Google Display Network with new innovations

Enhancing the Google Display Network with new innovations

Tuesday, October 13, 2015

Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand.Today we’re introducing several tools that further enhance what the GDN offers for display advertisers.More transparency: take action with AdWords audience insightsWhen you understand your customers well — like their age, location, and interests — you can make more informed decisions about your marketing programs. AdWords audience insights give advertisers aggregate information about people on your remarketing lists, including demographics, interests, locations, and device usage.1 Since these reports are available right in AdWords, you can quickly and easily take action on the insights. For example, if most people who converted on your site are jazz enthusiasts, you may wish to add this affinity audience to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic. Learn more.

Example: AdWords audience insights shows 30% of customers on this remarketing list are 25-34 years old
compared to an average of 19.9% in the US.

BASE, a Belgian telecommunications company, used AdWords audience insights and discovered cycling enthusiasts were twice as likely as the average customer to buy a mobile phone subscription. Based on this insight, BASE engaged with cycling enthusiasts on the GDN and doubled its conversions. BASE now uses AdWords audience insights to inform its campaigns, online and offline.

Sony PlayStation discovered classical music enthusiasts were likely to engage with its brand using AdWords audience insights. Sony then connected with this audience on the GDN and drove a 31% higher view-through rate than with its average affinity audience. This allowed Sony to capture more views for its budget. Now, Sony uses AdWords audience insights to uncover the best audiences for its new campaigns.More accountability: the GDN is going 100% viewableMost display ads — — never had a chance to be viewed because they were below the fold, scrolled out of view, or in a background tab. Soon, we’ll make the GDN one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be viewable CPM (vCPM).More impact: a fresh approach to dynamic remarketing adsPeople use devices of varying shapes and sizes, engaging with content that can be horizontal, vertical, tapped, swiped or pinched. This means ads must be flexible so they can show across varying placements. Today, we introduced enhancements to dynamic remarketing so ads can be automatically re-shaped and re-sized to fit all device types. Ads are also touched up to look great on any mobile or desktop site, or app. For example, if your logo is predominantly blue and yellow, AdWords may use these colors to shade the border and background of your ad. We’ll even try out varying color combinations and use the ones that drive the best performance. As always, you have control to make changes to these selections based on your personal style and preferences.Meeting consumer expectations requires technology to answer their needs the moment they have them, wherever they are, whatever kind of device or screen they are using. Programmatic advertising ensures that brands are there in those important moments when decisions are made and preferences are shaped. Our hope is that the GDN brings this enterprise-level technology to all advertisers so you can be there at the moments when it matters most for your brand.Posted by Brad Bender, VP of Product Management, Google Display Network
1 All insights are based on anonymized, aggregated data.

6 comments :

luffyMarch 19, 2019 at 7:15 AM

Mungkin sekarang anda sedang hoki, karena menemukan lapak 303 untuk membuktikan seberapa hoki anda segera kunjungi
pokerbo 2019 sekarang juga. dan mulai mainkan game poker online dari link alternatif pokerclub 2019 dengan uang asli Indonesia. Tak usah khawatir dengan keamanan game poker online dari kami. bandingkan dengan game poker lainnya pokerlounge99 pasti lebih menarik
kemudahan akses dan keramahan staff kami membuat pelanggan setia poker republik pasti lebih banyak mendapatkan hoki. dengan versi terbaru memiliki respon yang cepat dan file instalasi sangat kecil dan ringan. bisa memilih ruangan untuk bermain online sesuka hati.
ikuti Event poker online lainnya. event ini berlaku bagi semua member lama ataupun member baru yang akan bergabung, bagi member baru yang akan bergabung bisa melakukan pendaftaran
ReplyDelete
Replies
luffyMarch 21, 2019 at 9:01 AM
Anda pengen game yang asyik dan seru? Mungkin game link alternatif kartupoker 2019 yang mempunyai konsep atau memiliki jenis game kartu bisa menjadi salah satu solusi terbaik untuk Anda. remi poker Selain game kartu remi ataupun game domino, Anda bisa mengandalkan game poker sebagai salah satu game kartu yang tergolong paling seru dan menarik untuk dimainkan di HP Android. sekarang bukan jamannya repot main game poker cukup dengan gadget atau komputer dirumah anda semua sudah bisa memainkan link alternatif rajaqq 2019 dirumah sambil tiduran atau bersantai. anda bisa bermain mengajak teman-teman anda, cukup dengan login dengan facebook atau media sosial lainnya anda sudah bisa memainkan game indoqq 2019ini. segera daftar di dominoqq dan raih hoki anda sebanyak-banyaknya.
ReplyDelete
Replies
Dr. Zakir Ali RajnishFebruary 9, 2020 at 5:31 AM
This article has cleared all my doubts. You may also like Best Schools In India, Best Schools In Delhi
ReplyDelete
Replies
VinayFebruary 12, 2020 at 8:45 AM
Nice post.
Read my blog
ReplyDelete
Replies
adityaMay 5, 2020 at 2:09 PM
I wanted to inform you that you have people like me who appreciate your work. Definitely a great post.

Best Ps1 Games
Best PSP Games
Best Sega Genesis Games
Best NES Games
Best Super Nintendo Games
ReplyDelete
Replies
adityaMay 5, 2020 at 2:09 PM
I wanted to inform you that you have people like me who appreciate your work. Definitely a great post. I would like to read this

whizzherald.com
talesbuzz
disposable mobile numbers
FirstRowSports
m4ufree tv
ReplyDelete
Replies

Add comment

AdWords MENA Blog

Enhancing the Google Display Network with new innovations

6 comments :

Labels

Archive

Feed

More from Adwords

Company-wide

Products

Developers