People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments . And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a “mileage tracker” app as they start training for a marathon, foodies may look for “restaurant” apps to check out the trendiest new places in town, and frequent fliers may search for “top games” to play before a long flight. In fact, search is one of the biggest drivers of app installs in the Play Store. That’s why we’re investing in new ways to help people discover apps with Search Ads on Google Play and innovating on new technologies to simplify campaign management and improve measurement for developers. They’ve arrived: Search Ads on Google Play Search Ads on Google Play will begin to roll out today to all advertisers and developers who use Search app install campaigns on AdWords.
Google Play reaches more than 1 billion people on Android devices in more than 190 countries. With such an extensive reach, Search Ads on Google Play can provide consumers new ways to discover apps that they otherwise might have missed and help developers drive more awareness of their apps. Companies like Booking.com and Nordeus are already extending their app promotion strategy to include showing ads on the Play Store. Tomislav Mihajlović, CMO of Nordeus shared that, " Search has already been a key component of our app promotion strategy to reach high-quality users. With new Search Ads on Google Play, we have an even bigger opportunity to connect with people in the moments they’re looking for new apps to download. We are already seeing significantly more app installs from Search with the addition of Google Play inventory for our game Top Eleven .”
Improved conversion tracking for Android As we expand the opportunities for developers to promote their apps, we’re also committed to providing conversion tracking tools that work seamlessly across channels and align with whichever measurement solution a developer chooses to use. That’s why we’re introducing Android first app opens , a new conversion tracking solution that measures when a user first opens an app after clicking on an ad and completing an Android app install. In addition to providing app conversion tracking across Search, Display and YouTube, this new solution also allows developers to better align the conversion volume they see in AdWords with the data they see in a third-party measurement solution. First app opens are the standard conversion type for third-party solutions, so we’re working with key partners like Tune, AppsFlyer, Kochava, Adjust and Apsalar to ensure data consistency and give developers the freedom to use reporting and optimization features across AdWords and third-party solutions of their choice. An even easier way to scale your app install ads across Google networks In a few weeks, Universal App Campaigns will make it even easier to promote your apps on Google Play and across all Google properties, including: Search, YouTube, the AdMob in-app network, and the 2M+ sites on the Google Display Network. Simply let us know what your ad will say, who you want to reach, your budget and target cost-per-install, and we’ll do the rest. As the apps ecosystem continues to grow, we’re dedicated to creating products that help developers get their apps to the users who will love them. From adding search ads to Google Play, to improving Android conversion tracking and simplifying campaign management with Universal App Campaigns, we hope these new tools will bring even more success to our app developer community. Posted by Surojit Chatterjee, Director, Product Management, Mobile Search Ads
Bagi Anda pecinta permainan poker, Telah hadir permainan lapak303 terpercaya sangat mengutamakan Fairplay dan Kenyamanan Pemainnya link alternatif miyabipoker 2019 , dimana terdapat berbagai macam jenis permainan yang seru dan tentunya sangat menguntungkan. Tunggu apa lagi segera daftar dan dapatkan keuntunganya Di pokerlounge99. Dijamin Anda akan diberi pelayanan yang ramah dan cepat saat proses pendaftaran. Didukung dengan sistem terbaru dan tim yang profesional serta kemudahan bertransaksi Di pokerrepublik Anda tidak akan kecewa. Kami menjamin kerahasiaan data member. Jangan hanya di baca saja segera kunjungi kudapoker. Ajak juga teman Anda untuk bisa merasakan sensasi luar biasa saat bermain. Hanya dengan modal minim Anda sudah punya user id dan Anda bisa menjadi Milioner dadakan. Segera daftar dan mainkan jangan sia-siakan kesempatan ini, Sayang bila Anda lewatkan.
ReplyDeleteCool stuff you have got and you keep update all of us.
ReplyDelete토토사이트
Whereas an unmanaged dedicated server is one which is managed by the company needing the server, without the help of the
ReplyDelete토토
스포츠중계 It's wonderful that you are getting thoughts from this article as well as from our argument made at this place
ReplyDelete