AdWords MENA Blog
Important Changes to AdWords Terms & Conditions In Europe, the Middle East, and Africa
Monday, November 11, 2013
The following changes apply to customers in Europe, the Middle East, and Africa
If you’re using AdWords, you’ve agreed to our Terms and Conditions. These are important so we have a common understanding in basic areas like policy, cancellation, payment, dispute resolution and liability.
With the advancements in our ad platforms and global growth, we need to make a few changes to keep up. So today we’re rolling out a new set of Terms and Conditions to many AdWords customers in Europe, the Middle East, and Africa.
What’s New
One of the main changes you’ll notice in the updated terms is that they accommodate new advertising products and services. For example, we now offer third-party ad serving in some situations, so you’ll see provisions about how we resolve ad serving disputes. Other changes include updated links to our policies and better consistency among our advertising terms globally.
Important Action Needed
You’ll have 45 days to review and accept the new AdWords Terms and Conditions. If you don’t accept them within 45 days, your ad serving may be paused until you’ve reviewed and agreed to them.
To review and accept the new AdWords Terms and Conditions, just sign in to your account at
https://adwords.google.com
. You’ll automatically be taken to a page with the updated terms and conditions. Then click to indicate your acceptance.
Not seeing the new terms when you sign into your account?
Don’t worry! If you’re not seeing the new terms when you sign into your account, there’s nothing more for you to do right now. Because we’re updating the new terms on a rolling basis, you may be scheduled for a later time. Or your terms may already have been accepted by someone you’ve authorized to act on your behalf (for example, an advertising agency, or someone you’ve authorized to be financially responsible for your accounts).
More Information
We encourage you to read through the updated terms carefully. For more information about this change to our Terms and Conditions, including a complete list of countries and territories where these changes apply, please visit the
AdWords Help Center
.
Published by Jeannette Ashak - The Google AdWords Team
Select a new, better performing campaign type for acquiring customers on Search and Display
Thursday, November 7, 2013
People are always looking to connect with useful information in the moments that matter - whether searching on keywords related to a product or reading highly relevant content on websites beyond search. Starting today we’re offering a new way for advertisers to reach people as they visit Google and sites across the web:
Search Network with Display Select
.
Search Network with Display Select
extends the reach of your search campaigns to the Google Display Network (GDN). The GDN reaches 90% of the global online audience (Comscore September 2013) and includes 2 million publisher sites, like weather.com. Upgrading existing search campaigns to
Search Network with Display Select
is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the right moments across search and the web.
How is this different from the old campaign type?
In addition to extending the reach of search campaigns, this new campaign type offers better results on the display network than the old
Search & Display Networks
campaign type.
Search Network with Display Select
uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings. Compared to the old campaign type,
initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase
on the display portion of their
Search Network with Display Select
campaigns.*
When to use the new Search Network with Display Select campaign type:
If you’re running
Search Network only
campaigns
, consider trying this new campaign type for additional high quality traffic with no extra management required. When you enable
Search Networks with Display Select
, your search ads will be eligible to appear on both Google and pages with relevant keywords across the web. The majority of your campaign will still run on search, with a boost of high-performing placements in display.
If you’re running a
Search & Display Networks
campaign
, consider switching to
Search Networks with Display Select
for better ROI.*
If you currently run Search and Display campaigns
separately
, we recommend you keep them separate for greater bidding, budgeting and targeting flexibility.
Upgrading to Search Network with Display Select
Search Network with Display Select
is now the best option for advertisers running ads across search and display within a single campaign. So starting today and over the next few weeks, we'll be removing the current
Search & Display Networks
campaign type in the AdWords interface, and we're encouraging advertisers to switch existing campaigns to
Search Network with Display Select
. We've created a quick workflow in the AdWords interface that makes switching easy. Step-by-step instructions are also available in the AdWords Help Center. Please
visit here to learn more
.
Posted by Ahmad Anvari, Product Manager
*Based on initial test results, the average customer could see a 35% higher click-thru-rate and 35% lower CPA on the display portion of their new Search Networks with Display Select campaigns compared to existing Search & Display Networks campaigns. Based on initial test results, the average customer could also see 10-15% incremental conversions compared with Search Network only campaigns. Individual campaign performance may vary.
Improving Ad Rank to show more relevant ad extensions and formats
Sunday, November 3, 2013
When people use Google to research and buy things, they're interested in the most relevant and useful results.
Ad extensions
help by providing more information to potential customers and additional ways for them to respond. For example, they
can call your business number
,
see your business location
on a map, or choose an even more relevant landing page that you're promoting with
sitelinks
. Ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful.
Today, we're announcing improvements in the AdWords auction that let us more consistently show more relevant ad extensions and formats.
Ad Rank improvements
Our
system for ordering ads
on search results pages uses a calculation called
Ad Rank
. Previously, Ad Rank was calculated using your max CPC bid and your
Quality Score
. With this update, Ad Rank will also take into account a third component: the expected impact from your
ad extensions and formats
. In addition, we've increased the importance of Ad Rank in determining whether your ad is eligible to be displayed with extensions and formats.
Here are some more details and implications of these changes:
Ad extensions and formats
can now influence the position of your ad on the search results page. If two competing ads have the same bid and quality, then the ad with the more positive expected impact from extensions will generally appear in a higher position than the other.
When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page.
Because Ad Rank is now more important in determining whether your ad is shown with extensions and formats, you might need to increase your Quality Score, bid, or both for extensions and formats to appear.
In each auction, we'll generally show your highest performing and most useful combination of extensions and formats among those eligible. So there's no need to try to guess which extensions will help improve your clickthrough rate the most.
You may see lower or higher average CPCs in your account. You may see lower CPCs if your extensions and formats are highly relevant, and we expect a large positive performance impact relative to other competitors in the auction. In other cases, you may see higher CPCs because of an improvement in ad position or increased competition from other ads with a high expected impact from formats.
For now, this update only affects search ads appearing on Google Search.
We've updated our Help Center articles on topics including
ad extensions
and
how we rank ads
to reflect these important changes.
Recommendations for using extensions
Extensions make your ads more useful and can improve your campaign performance. So you should add extensions that make sense for your business type and campaign goals. With these improvements to AdRank, our systems will do even more to automatically serve extensions in the contexts when they're most beneficial.
For example, consider someone downtown searching on a mobile phone for "auto repair." In this example, the user might be most likely to respond to your ad when they can click to call a phone number or tap a link to get directions to visit in person. So we may show a combination of call and location extensions with your mobile search ad.
Now imagine if someone were searching for "auto repair" on a laptop computer in the suburbs. Say your ad earned the 3rd ad position above the organic results in this auction. We might show your seller rating and sitelinks because that's the highest performing and most useful combination of extensions that could be shown with your ad in this particular auction and ad position.
We're always looking for ways to make ads more relevant to a user's intent and context. After months of testing, we're confident that these AdRank changes help achieve that goal by more consistently showing people the most useful combination of extensions and formats.
Published by Jeannette Ashak - The Google AdWords Team
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