At Google, we believe that decisions should be made based on the most comprehensive and accurate information possible, and therefore our engineers aim to create tools that will help our advertisers make informed decisions after an in-depth review of their campaigns.
Our seventh post in the series 'The tools that will make all the difference' covers a tool that will allow you to review the efficiency of the landing page that you publish through Google AdWords.
The Website Optimiser:
About the tool:
The Website Optimiser helps you improve your site's efficiency and your ROI, by checking whether changes in the site content are more effective in generating conversions (i.e. in leading visitors to your site in order to complete a valuable action, such as filling out a form, making a purchase, viewing a video, etc.)
How does it help?
This tool allows you to select a web page or parts of a web page that you want to test – page title, image or text, and run an experiment on different parts of your website traffic in order to determine the combination or change that will generate the most desired results. Upon completion of the experiment, our system will provide you with reliable reports and future recommendations.
How to use it?
In order to use this tool, you need to design an experiment using the Website Optimiser. To do this, please refer to our
online guide.
Posted by Georgios Fanis - Google AdWords MENA
