Our previous post in the series 'The tools that will make all the difference' covered a tool that helps advertisers on Google's Display Network to upgrade their campaign through the Placement Tool, which is ideal for advertisers who use managed placement targeting. Today we will learn about another, complimentary tool that is aimed at advertisers who want to use the contextual targeting technique on the Display Network.
Contextual Targeting Tool
About the tool:
Once you've decided to build a managed placement-targeted campaign for the Display Network (contextual targeting), we recommend that you review the suggestions from this tool, as it will save you many work hours and help you find additional keywords for your campaign.
How does it help?
This tool helps by providing more ideas and new keywords for your Display Network campaign, based on your current keyword list.
How to use it?
You can access this tool from within your Google AdWords account, on the Network tab. On the right side of the screen, you'll see an option to try this tool by adding placements (by clicking the Add Placements button) in your campaign.
Posted by Georgios Fanis - Google AdWords MENA
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