The fourth part of our series 'The tools that will make all the difference' covered the Display Network, and how the Display Ad Builder can promote successful advertising on this network. Today's post, the fifth in our series, covers another tool that will help you when advertising on the Display Network – the Placement Tool.
Note that our next post will cover a complimentary tool, the Contextual Targeting Tool, which is ideal for advertisers who wish to contextually target the Display Network.
Placement Tool
About the tool:
We recommend using this tool when deciding to build a managed placement-targeted campaign for the Display Network, as this tool can save you many hours of work and will find the most relevant websites for your campaign.
How does it help?
Click one of your valuable keywords and view a list of websites that our system found as relevant for it. You can understand which types of ads are advertised in each of these placements, as well as their daily impressions and estimated costs.
How to use it?
You can access this tool from within your Google AdWords account, on the Network tab. On the right side of the screen, you'll see an option to try this tool by adding placements (by clicking the Add Placements button) in your campaign. See detailed steps of how to use this tool in this
article.
Learn more about the tool in this Help Centre
article.
Posted by Omar Selman - Google AdWords MENA
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