Where your ads will appear depends on what types of ads you have. Any type you choose can reach millions of potential customers around the globe.
1. Ads with keywords
When you use keyword advertising, you select a set of keywords related to the product or service you wish to advertise. Your ads from ad groups with keywords can appear on Google search results pages and the Google Network. The Google Network is the largest advertising network available online, reaching over 86% of Internet users worldwide.
- Google: When someone searches online and enters words including your keywords, your ads can appear alongside or above the search results.
- The Google Network: This network includes the Search Network and the Display Network websites. Your ads can appear in many places on these two networks.
The Search Network: Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site's directory, or on other relevant search pages. Our global Search Network includes Google Maps, Google Product Search, and Google Groups along with entities such as Virgin Media and Amazon.com.
The Display Network: Your text, image, rich media, and video ads can appear across YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger, as well as over one million Web, video, gaming, Display Network partners, and mobile display partners. AdWords ads on the Display Network are targeted to the content and URL of each page.
Here's an example of ads on a Display Network site. You can see how the ads are targeted to the content of the page:
Gmail
Google's Gmail service, which is part of the Display Network, also displays AdWords ads. Gmail ads are placed by Google computers using the same automated process that matches relevant AdWords ads to webpages and newsletters. If our automatic filters detect that the topic of the email is sensitive, no ads are shown.
Here you can see how the ads relate to the discussion in the email:
Posted by Omar Selman -
Google AdWords MENA
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