How long does the approval process take?
We work to review all ads in our program as quickly as possible, usually within
1 to 3 business days or sooner.
While your ad is being reviewed, it'll have an "under review" status in the status column on your
Ads tab. Until your ad is reviewed and approved, it won't be eligible to run on Google, our search partners, or on Display Network placements.
What gets reviewed?
Our approval process looks at your ads, keywords, website, and account structure. We look at both formatting (how you advertise) and the actual content of your ads and websites (what you advertise).
- Formatting requirements: These requirements depend on the format of your ad. There are specific requirements for text ads, image ads, video ads, and all other advertising formats.
- Content requirements: These requirements apply to the purpose of your advertising. Some types of products or services (like illegal products) just aren't allowed in the AdWords program regardless of how they're advertised.
What are the approval statuses?During the approval process, your keywords and ads will be given a status. You can see the status of your ad or keyword by logging into your account and looking at the "Status" column of your Ads tab or Keywords tab. Below is a list of statuses you might see. Click each status to learn more.
Status What it means
Under review Your ad is still being reviewed.
Eligible Your ad's still being reviewed, but it can show on certain pages.
Disapproved There's an issue with your ad and it can't show right now.
Approved (adult) Your ad's approved, but it can only show in certain countries and
sites where adult content is allowed.
Approved (non-family) Your ad's approved, but it can only show in certain countries and
sites where this type of content is allowed.
Approved (limited) Your ad's approved, but it can only show in certain countries and
devices where this type of content is allowed.
Posted by Omar Selman - Google AdWords MENA
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