A few months ago, we
introduced the +1 button to make it easy for people to get recommendations from those they trust right when they’re searching. A recommendation from a trusted contact is one of the most useful sources of information available. Since then, the +1 button has been installed on millions of websites across the web with over 4 billion impressions daily. Beginning in early October we’re expanding that to include display ads across the web.
If you’re running display ads through the
Google Display Network you may begin seeing the +1 button and recommendation with your ads. With a single click, people can recommend the ad’s landing page to their friends and contacts.
Incorporating personal recommendations into display ads has the potential to change the way people perceive advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to actively endorse a page.
For example, take Elaine, who sees an ad for discount flights. She +1’s the ad, thinking her friends might value similar deals. Now when Elaine’s friends and contacts are logged into Google and see the discount flight ads, they’ll see Elaine’s picture across the bottom of the ad with a note saying she +1’d it.
The +1 button and recommendations will appear at the bottom of display ads, then fade out until the viewer hovers over the ad. The viewer can also close the overlays by clicking the ‘x’.
Susan’s friends and contacts will also be more likely to see the ad. Because a recommendation from a friend is such a strong signal of relevance, the Google Display Network gives ads that have been recommended an extra boost by including them in the auction for any page a friend visits. Of course, if you’re targeting specific
placements or audience segments (including
interest categories and
remarketing lists), your ads will only show on pages that match those restrictions. Additionally, your ads will never show on any placement or category on an
exclusions list.
Note that a +1 on an ad corresponds to the ad’s landing page. So it doesn’t matter whether the +1 happens on a search result page, on a website, or on a display ad. A single +1 applies to the same content across the web, no matter where it appears.
On the Google Display Network (GDN), the +1 button will be added to image, animated GIF, flash, Display Ad Builder ads and select
mobile inventory. You can also choose to include the +1 button on your DoubleClick Rich Media ads, which can run on or off the GDN.
If you’re not sure that you want the +1 button and recommendations associated with your ads, starting today you can opt-out at the campaign level in AdWords under
campaign settings.
To learn more about the +1 button and how it affects your ads and search results, visit our
+1 button site.
Written by Eider Oliveira -
Senior Software Engineer
Published by Omar Selman -
Google AdWords MENA
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