AdWords MENA Blog: Non-ASCII characters now supported in display and destination URLs

Non-ASCII characters now supported in display and destination URLs

Monday, July 18, 2011

If you write your ads in any language other than English, you may have wished that you could make your display URL consistent with the rest of your ad by showing your internationalized domain name. Today, we’re announcing that we now support non-ASCII characters, including non-Latin characters and Latin characters with accents and diacritics, in display and destination URLs.

When you create an ad in AdWords, you can now enter Unicode characters in the display and destination URL fields. To ensure that users will be able to reach your site, we’ll verify that the URL works properly in both Unicode and Punycode.

We also want to make sure that users are not shown URLs in any language other than their own, so we’ll render the display URL in Unicode characters only if its language matches the user’s Google interface language. In all other cases, it’ll be shown in Punycode.

Remember that all of our AdWords policies regarding display and destination URLs still apply. In particular, the domain of the display and destination URLs must match, so if you use non-ASCII characters in the display URL, make sure to do the same in the destination URL.

Additionally, if you include multi-byte characters, please note that the character limits may vary. For more information, please visit our Help Center.

Written by Lisa Shieh, Inside AdWords crewPosted by Omar Selman - Google AdWords MENA

2 comments :

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henryjoelDecember 4, 2024 at 6:58 AM
This is a fantastic update! Supporting non-ASCII characters in display and destination URLs opens up a world of possibilities for global businesses and users. It’s great to see platforms making web navigation more inclusive and accessible to diverse audiences. Excited to see how this improves the user experience!
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AdWords MENA Blog

Non-ASCII characters now supported in display and destination URLs

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