- Are opted in to the Google Display Network
- Are targeting only keywords in at least one ad group
- Have the campaign setting "Relevant pages only on placements, audiences and topics I manage"
Background
When you set up a Google Display Network campaign, you have two options to choose from:
- Relevant pages across the entire network
- Relevant pages only on placements, audiences and topics I manage
With option (1), Google automatically places your ad on relevant web pages based on the keywords in your campaign. With option (2), you have greater control over where your ad appears: your ads show on relevant web pages only within specified placements, audiences or topics.
Currently, if you choose option (2) and only add keywords, your ads aren't eligible to appear. As a result, you receive zero impressions in those ad groups on the Google Display Network.
For example, say that you're selling tennis shoes and using the keywords "sports shoes", "tennis shoes" and "trainers”. If you're only opted into the Display Network and you've selected "Relevant pages only on placements, audiences and topics I manage" as your setting, your ads are only eligible to appear on specified placements, audiences or topics. Because you aren’t using any topics, placements or audiences, your ads won't appear on the Google Display Network.
What's changing?
With the recent change, ads with this type of setting conflict will start appearing on relevant pages across the entire Google Network based on your keywords. In the previous example, ads would show on pages about "sports shoes", "tennis shoes" and "trainers" on the Google Display Network.
If you add a placement, audience or topic, your ad will continue to appear only on relevant pages within that placement, audience or topic.
Important: No changes are needed to existing ad groups, as those that meet these criteria will be prevented from appearing on relevant pages across the entire network. Learn more
To make these campaign settings clearer, we also renamed the settings. We changed these two options to:
- Show ads on pages that match the broadest targeting method
- Show ads only on pages that match all selected targeting methods
For more information on how to use our campaign settings and targeting methods to control where your ads appear, visit the help centre.
Written by Andrew Truong, Inside AdWords crew
Posted by Omar Selman - Google AdWords MENA
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