AdWords MENA Blog
AdWords for Beginners - Part 4
Monday, March 21, 2011
Previously we’ve been talking about
the basics for using keywords
,
writing ad texts
and
using language and geographical targeting
. As the fourth part of this blog series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to focus on using the right
bidding and budget.
Cost-per-click
(CPC) is the price you’ll pay when a consumer is clicking on your ad. The
daily budget
is the budget you’re willing to spend per day (per campaign). When it comes to calculating your daily budgets, the rules of thumb below will make this easier for you:
Look at your online
marketing budget
for one month period, and then divide it by 30 days e.g. 300 GBP/30 days =10 GBP/day. This is an easy way to determine your daily budget, which in this case is 10 GBP/day.
Use the
Opportunities Tab
to analyze your budget and get bid ideas, e.g. how you can balance costs and traffic.
Some
benefits
from these suggestions are that you now will have 100% control over your costs since you’ll never spend more than your budget. Since you only pay when someone is clicking on your ads when you’re choosing CPC bidding, you’ll only spend money on the customers that are actually showing an interest for your product/service. Furthermore, you’ll decide how much you want to spend per click, and at the same time we reduce your actual CPC so you pay the lowest possible price for your ad’s position on the page. You can even specify the CPC bid amounts for individual keywords.
We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit
AdWords Beginner’s Guide
in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.
Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team
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