AdWords MENA Blog: AdWords for Beginners

AdWords for Beginners - Part 1

Monday, February 28, 2011

Have you just started advertising with AdWords or just need repetition in the basics of the program? If so, this is the blog series for you. In this series we will go through different parts of what’s important to think about when you’re new to advertising with AdWords, and today we’re starting to talk about keywords and how you should manage them in your account.

A keyword is the term you’re using (word or phrase) in order for your ad to be triggered among the sponsored links. It’s important to think about what search terms the customer are using when they’re browsing the web, and use this as inspiration for the keywords you will add in the account. Once you have added new keywords in your account, there are some rules of thumb that are important to bear in mind.

When the keywords start receiving traffic pause keywords that have more than 100 impressions but at the same time a CTR lower than 1%. Otherwise this may impact the quality score of the keyword negatively.

Use 2-3 words per keyword, since one word is often too general and won’t be specific enough. E.g. if you’re selling used cars it’s good to have the phrase “used car” as a keyword, instead of just “car”. If you simply have “car” as a keyword, you can trigger anything from “toy car” to “new car” or “car painting”.

Use keywords that is used in the ad text and that strongly relates to the ad, the product and the landing page you will advertise for.

With a higher Quality Score, you can also advertise more with the same budget.

Write the keywords in both singular and plural in order to cover all the search terms.

What are the benefits from doing this? Initially, more specific keywords with higher relevance create more clicks which lead to more customers visiting your site. This also means that your marketing is more targeted, and that you’re paying for clicks made by customers that are relevant to your business. Furthermore, this gives you a greater control over the message delivered.

We hope that these tips will be useful for you when advertising with AdWords. You can find more information regarding how you can build an effective keyword list here. Also, you can find more inspiration regarding how to improve your keyword list through looking at this free video tutorial from AdWords Online Classroom. Last but not least, you can find more helpful information about this in the AdWords Beginner’s Guide in the AdWords Help center.

Keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Written by Kristin Sarstedt – the Inside AdWords Team

3 comments :

yernave idMarch 20, 2019 at 6:42 AM
poker 855 selalu ingin berusaha semaksimal mungkin untuk memberikan yang terbaik untuk para member yang bermain didalam pokerkiukiu , seperti misalnya layanan customer service yang selain baik, ramah, dan professional juga siap untuk melayani anda selama 24 jam full non-stop serta sigap untuk memberikan solusi-solusi untuk member yang mengalami kendala pada saat bermain. Dengan ini link alternatif inipoker 2019 memberikan berbagai macam permainan remi dan Poker Online yang ada didalam situs dewa poker asia sudah pasti akan mejadi pilihan anda dalam bermain berbagai jenis judi online yang ada pada saat ini.
Tidak ada orang yang selalu beruntung dalam bermain poker online di link alternatif itudomino 2019. Raih kemenangan judi online anda bersama kami sekarang juga, dan rasakan sensasi permainan Player Vs Player 100% dan dapatkan jackpot yang sangat mudah hanya di itupoker
ReplyDelete
Replies
yernave idMarch 23, 2019 at 4:37 AM
Buruan Daftar dan Ajak Teman - Teman Bermain di Situs Judi taruhan bola online
link alternatif jasa poker yang dilengkapi sistem teknologi terbaru dengan server berkecepatan tinggi yang akan memberikan permainan Judi bola online link alternatif jasaqq 2019 dan sbobet. Caranya sangat mudah, hanya dengan mendaftarkan diri anda di
juarapoker 2019 sekarang juga dan mulailah mereferensikan link referral anda kepada semua teman dan kenalan anda untuk ikut bermain bersama agen judi online remipoker yang terpercaya iin. Daftarkan diri anda sekarang juga di dominobet dan ajak teman anda untuk bermain bersama di satu meja!
jangan lupa lagi Akan semakin seru jika Mainbolajalan bisa dimainkan oleh anda semua,permainan yang FAIR PLAY yang akan diberikan dan akan anda rasakan di Mainbolajalan dengan BONUS ROLLINGAN SPORTBOOK 0.10% , BONUS ROLLINGAN CASINO 0.5% serta BONUS REFERRAL 1% dari WL Teman anda, Aman dan Terpercaya hanya ada di Bandar agen sbobet terpercaya di asia seperti pokerace 2019
ReplyDelete
Replies
Crazy LionSeptember 4, 2019 at 7:09 AM
Salah satu situs judi togel online terpercaya ini yang sangat menjanjikan, permainan dijamin berjalan secara natural dan juga aman tanpa adanya bot. Dewatogel adalah sebuah Situs Agen judi online Online Terpercaya di Indonesia. Daftarkan diri anda di Dewatogel Sekarang Juga dan nikmati promo-promo menarik untuk anda!
https://dewatogel.asia/
dewatogel
dewatogel.asia
togel singapura
dewa togel
togel hongkong hari ini
ReplyDelete
Replies

Add comment

AdWords MENA Blog

AdWords for Beginners - Part 1

3 comments :

Labels

Archive

Feed

More from Adwords

Company-wide

Products

Developers