Recently, we’ve been
explaining how our systems and policies stop unwanted ads from showing on Google and elsewhere. One part of these efforts is our constant review of our policies for advertisers, to make sure they keep up with evolving practices on the web that can harm users’ experiences.
We regularly update our
AdWords policies, clarify what they mean, and step up their enforcement where needed to ensure the best experience for our users and business partners. This year, we’ve already
rolled out more than 30 updates to our policies, and today we’re updating our AdWords policies on
Software Principles,
Arbitrage,
Advertiser Claims, and
Relevance, Clarity and Accuracy. We’re announcing these updates now to enable advertisers to review their accounts and ensure that they’re in compliance; they’ll come into effect on
October 15.
Details of these updates can be found
here, along with more information for advertisers about how they can come into compliance with our policies. Here’s a quick overview:
