AdWords MENA Blog: April 2015

AdWords MENA Blog

Join us as we announce the latest AdWords innovations on May 5th

Wednesday, April 15, 2015

Mobile has forever changed the ways people engage with the world around them -- from the way we shop to the way we communicate. In fact, 91% of smartphone users now turn to their phones for ideas while right in the middle of a task1 -- like picking out new running shoes or looking up a chocolate cake recipe. Because we can be online anywhere at any time, we count on information being immediately available and relevant. This expectation has changed how people make decisions and has created tremendous opportunities for marketers.To meet the heightened expectations of today’s consumers, Google is focused on delivering AdWords innovations that enable you to better reach and influence your customers in the countless moments throughout the day when they are looking for answers, discovering new things, or making decisions. On May 5, 2015 at 9:30am PT / 12:30pm ET, I will be hosting a livestream to share these new products with you. You can watch the 45-minute event live, right here on the Inside AdWords blog.Register for the livestream here.Join us to learn about new products that are designed to:

Create better mobile experiences for your customers at the moments when they’re looking for your products and services

Measure all the moments that matter to your business – online and offline, across multiple devices and touchpoints

Customize and scale everything you do in AdWords, to unlock the full potential of increasingly complex consumer journeys

These innovations are built based on unique insights about how consumers engage with technology and feedback from customers, large and small, from around the world. I can’t wait to share them with you.Please register and join us May 5th. Until then, follow us on our +GoogleAds page for sneak previews of what’s to come.
1Google/Ipsos Consumer Research Study, March 2015
Posted by Michelle,The MENA Google Adwords Team

Google

AdWords app launches on Android

Wednesday, April 15, 2015

Staying on top of your campaigns just got easierToday, we’re introducing the AdWords app, an easy way to view and manage your ads’ performance when you’re on the go. This new Android app is available globally for existing AdWords customers.Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing. Now, you can use your smartphone to keep your AdWords campaigns running smoothly—no matter where your business takes you. As a companion to your desktop account, this app lets you:

View campaign stats

Update bids and budgets

Get real-time alerts and notifications

Act on suggestions to improve your campaigns

Call a Google expert

Download the AdWords app for AndroidTommy Sands, Senior Paid Search Manager from Philly Marketing Labs, tells us, “Having the ability to quickly review and take action in my AdWords accounts when I only have my mobile device enables me to be better and more efficient at managing my campaigns. It's nice to know that I'm only a few taps away from the information I need, no matter where I am.”Review (and make changes) on the goWhenever you open the app, you’ll see an overview of your clicks, costs, and conversions. For deeper insights, you can view metrics by ad group, day of week and device.Changes in campaign performance can happen at any time—now you can address them quickly, even when you’re away from your desk. For example, if you see your best performing campaign is maxing out on budget, you can make adjustments so you don’t lose out on potential sales. You can even pause or enable a campaign for a time-sensitive promotion.You’ll also receive customized suggestions that you can act on immediately. For example, if there’s an opportunity to get more impressions by adjusting your bids, we’ll let you know so you can make the change right from the app.

Get the appThe AdWords app is now available for devices that use Android 4.0 or later. To get started, download it today from the Google Play Store. And for more information, visit our Help Center. We look forward to hearing your feedback as you bring AdWords with you on your business adventures.Posted by MichelleThe MENA Google Adwords Team