AdWords MENA Blog
Introducing AdWords Editor 10.4
Tuesday, April 22, 2014
Introducing AdWords Editor 10.4
Starting today, you can download the new version of AdWords Editor. Here are a few highlights of the new version:
More options for managing bids and bid strategies, including
flexible bid strategies
from your AdWords Shared library.
Updated network settings, including all four AdWords campaign types: Search Network only, Search and Display Networks,
Search Network with Display Select
and Display Network only.
Version 10.4 also includes support for engagement ads, viewable CPM, more image ad sizes and improved sitelink import. You can read about all the changes in the
version 10.4 release notes
.
To start using AdWords Editor 10.4 now, you can download the new version on the
AdWords Editor website
, or you can wait for the automatic update prompt. To learn more about upgrading, including how to keep unposted changes and comments,
please review these instructions
.
Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by 1 August 2014.
Introducing a simpler, more capable TrueView in AdWords for video
Monday, April 21, 2014
Since its debut in 2010, the TrueView format has enabled advertisers to break free of time constraints, grow view count with opted-in views and only pay when people choose to watch their video ads. Thanks to these benefits, TrueView advertising connects users with relevant ads, and empowers creators to monetize their content. In our ongoing quest to help advertisers unlock the power of online video, today we’re announcing a forthcoming improvement to make TrueView both simpler and more capable.
On April 15, we will go from three TrueView formats to two: TrueView in-stream and TrueView in-display. This will effectively combine the in-search and in-display formats into one format called TrueView in-display.
In addition to simplifying campaign creation and management, this change offers the following:
Organizes TrueView around how a user interacts with the ad
(either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.
Tell us where you want your ads to appear at the campaign level
– YouTube videos, YouTube search and the Google Display Network – and all ads within that campaign will run on your selected networks
Deliver more relevant ads on the YouTube search page
. Just as you can use in-stream ads to reach different demographics or audiences, now you can tailor in-display ads running on YouTube search pages to these same parameters, in addition to keywords
What do you need to do?
Starting April 15, all new video campaigns will use new campaign settings and simplified ad formats. At the same time, you'll have access to an upgrade center where you can upgrade any or all of your existing campaigns to the new functionality. Starting May 15, all campaigns will be automatically upgraded.
We believe this change will make TrueView an even more effective tool to help you build your brand with videos. For further reading, please visit our
Help Center article
.
Posted by Ryo Akasaka, Product Manager, AdWords for video
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