AdWords MENA Blog: 2014

Managing your accounts at scale, made easier

Monday, November 17, 2014

A few months ago, we announced ad customizers, a tool for optimizing your ad text and connecting with your customers in real-time. This kicked off a series of Tools for the Power User built to help you simplify campaign management, and act on key business insights at scale.
As the holiday season approaches, advertisers are busy ensuring their campaigns are set up for success, making it more important than ever to manage time-sensitive updates and make changes to your campaigns quickly and efficiently.
This month, we’re turning our focus to scalable and efficient workflow management in AdWords. Our goal is to help you find time-saving ways to manage these tasks at scale using simpler, integrated workflows within AdWords, so you can focus on your core business.
Our workflow tools fall into three core areas:

Bulk editing directly within AdWords

Advertisers need to manage multiple campaign tasks directly in the AdWords interface more efficiently. We’ve added new tools for editing your settings and extensions in bulk across your campaigns and ad groups. For example, you can edit location targeting or ad rotation settings across multiple campaigns, or update your ad extensions -- like sitelinks, callouts, and apps -- to promote your latest holidays deals across hundreds of your ad groups with just a few clicks.

Change multiple sitelinks using the Edit menu in your +Extensions tab
CarsDirect.com was able to add sitelinks across its accounts using the new bulk editing features, and saw a 13% increase in CTR, and 6% decrease in CPC. Allison Query from CarsDirect says, “The bulk feature for ad extensions has been crucial for keeping us competitive in the search results! It has trimmed our work time from hours to minutes."
You can also take advantage of other existing bulk workflows supported in AdWords to scale your work. Save time by using the copy and paste feature to swiftly copy over your existing keyword lists, ads, and ad groups into your new campaigns.

Improved tools for uploading changes in bulk

Advertisers need easier ways to make quick changes offline in spreadsheets, and apply them directly into AdWords where and when they need them. The improvements to bulk uploads include more intuitive spreadsheet formats, in-context options to upload changes directly into the appropriate campaigns and ad groups, and the ability to preview your updates and check for errors before posting them. Now, you can quickly upload new seasonal keywords into your ad groups, update your budgets across several campaigns, and post your changes with confidence because you can review them before you post them.

Review your spreadsheet edits with the preview tool before applying them to your campaigns

Advanced tools for more customized changes across your accounts

Earlier this year we launched AdWords Scripts for MCC to help advertisers with more complex editing needs quickly make customized changes across multiple accounts. You can use simple JavaScript code to make cross-account changes, create customized reports, send automated emails, and even pull data into and out of Google Spreadsheets. Learn more.
Many agencies are using AdWords Scripts for MCC to power customized ad text changes across their customers’ accounts, save time, increase relevancy, and improve their ad performance. iProspect uses Adwords Scripts to dynamically insert sitelinks into Cleartrip’s ad units and change their landing pages on the fly, resulting in a 34% increase in CTR and 24% decrease on Cost-of-Acquisition. Performics is using AdWords Scripts for MCC to update ad parameters with real-time discounts across their customer's accounts. Using MCC scripts for MonShowroom, Performics cut their workflow time by 60%.
These are just some of the tools we’ve created to help you move faster, and make changes at scale across AdWords. Stay tuned as we continue to improve AdWords Editor -- another important tool to help with complex changes at scale. New updates are coming soon!
The AdWords MENA Team

Billing technical issue affecting some AdWords accounts

Wednesday, May 28, 2014

Over the past couple of days we have encountered a technical fault that has caused problems in many Egyptian and MENA-based accounts. Some of you might have seen an alert appear in your accounts stating the following: Your Account isn't active- to activate your account and start running your ads, please enter your billing information.
We are fully aware that this alert is appearing in accounts that have entered their billing information and we are in the process of solving the issue. We understand that this inconvenience might put you in a less than ideal situation. Please be assured that we are working with our engineering specialists in order to get things back to normal.
Thank you for your patience and understanding regarding this matter.
Sincerely, The Google AdWords Team.

Introducing AdWords Editor 10.4

Tuesday, April 22, 2014

Introducing AdWords Editor 10.4
Starting today, you can download the new version of AdWords Editor. Here are a few highlights of the new version:

More options for managing bids and bid strategies, including flexible bid strategies from your AdWords Shared library.

Updated network settings, including all four AdWords campaign types: Search Network only, Search and Display Networks, Search Network with Display Select and Display Network only.

Version 10.4 also includes support for engagement ads, viewable CPM, more image ad sizes and improved sitelink import. You can read about all the changes in the version 10.4 release notes.

To start using AdWords Editor 10.4 now, you can download the new version on the AdWords Editor website, or you can wait for the automatic update prompt. To learn more about upgrading, including how to keep unposted changes and comments, please review these instructions.

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by 1 August 2014.

Introducing a simpler, more capable TrueView in AdWords for video

Monday, April 21, 2014

Organizes TrueView around how a user interacts with the ad (either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.

Tell us where you want your ads to appear at the campaign level – YouTube videos, YouTube search and the Google Display Network – and all ads within that campaign will run on your selected networks

Deliver more relevant ads on the YouTube search page. Just as you can use in-stream ads to reach different demographics or audiences, now you can tailor in-display ads running on YouTube search pages to these same parameters, in addition to keywords

What do you need to do? We believe this change will make TrueView an even more effective tool to help you build your brand with videos. For further reading, please visit our Help Center article.

Posted by Ryo Akasaka, Product Manager, AdWords for video

Introducing a simpler, more capable TrueView in AdWords for video

Thursday, March 27, 2014

Organizes TrueView around how a user interacts with the ad (either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.

What do you need to do?Help Center articlePosted by Jeannette Ashak - The Google AdWords Team

New Look and Simpler Navigation Rolling Out in AdWords

Tuesday, March 25, 2014

gradual redesignBeautiful, consistent, simpleWhat has changed in my account?

Charts, tables, and tools have more space on the page. Important information in your campaign
management tabs is now above the fold.
We’ve given more screen space to the charts, tables, and tools you care about most so you’ll spend less time scrolling and more time optimizing.

You should see these changes roll out to your account in the next few weeks.
We hope that the new design will help you better navigate through your account and focus more on your data so you continue to grow your business. For more information about the redesign, please visit our AdWords Help Center.

Posted by Jeannette Ashak - The Google AdWords Team