AdWords MENA Blog
Upgraded extensions to help you reach the constantly connected consumer
Friday, August 23, 2013
People are now
constantly connected
, searching and browsing the web across several devices throughout the day. As part of AdWords enhanced campaigns, we improved sitelink, call, and app extensions to help you reach people more effectively in this multi-screen world. Advertisers will have access to a lot of
benefits
after upgrading their extensions, so we encourage you to upgrade early to start using these new features:
Show
mobile-specific messaging
and phone numbers directly in your ad
Use
ad group-level extensions
to more precisely control which extensions show for each ad
Schedule extensions
to run on certain days or during specific times so you can align your ads to your business hours
Review
detailed reports
, such as performance for each individual sitelink to help you optimize for ROI
It’s easy to upgrade your extensions. Visit this
Help Center article
to learn how. We’ll begin automatically upgrading legacy (existing) extensions on September 23, 2013. Below are some details about the upgrade process.
What happens during the auto-upgrade
During the auto-upgrade, we’ll upgrade extensions from campaigns that only have legacy extensions. For campaigns with both legacy and upgraded extensions, we’ll assume you’ve already gone through the upgrade process, and will mark your legacy extensions as deleted.
Learn more
You’ll be able to view statistics for all of your extensions, including legacy and deleted ones, in AdWords reports. Extension performance statistics will be reset they they’re upgraded, but your historical reports will still be available. Upgrading early means you start accruing stats on the new extensions now.
Learn more
To ensure your sitelink extensions continue to show when the auto-upgrade begins on September 23, please make sure that your sitelinks follow these two policies:
25-character limit policy
Shorter sitelinks perform better because they provide a clear, succinct message to users searching on Google. Starting on September 23, sitelinks are required to have no more than 25 characters.
Unique sitelinks policy
Customers have a better experience when they land on a unique page that matches the content from the ad they clicked on. Each new sitelink in a campaign or ad group must link to a unique landing page with original content.
Many advertisers are already taking advantage of these upgraded features
Miller’s Bakery
, for example, uses
mobile-optimized call extensions
to display a “call button” with its ads. They also use the
scheduling
feature to make sure this button only appears between 4 a.m. and 9 p.m., when their staff can respond to customer calls. After hours, the call button is removed and the ad directs searchers to a website contact form. These two features work together to help the bakery show potential customers the right ad at the right time, tailored to the right device.
We hope you find these new features useful and encourage you to upgrade your extensions before September 23, 2013 to ensure that all of your extensions continue to show.
Published by Jeannette Ashak - The Google AdWords Team
Preventing and resolving AdWords policy violations
Thursday, August 22, 2013
We invest a lot of time and resources to ensure that ads deliver a safe and positive experience for users. Our
advertising policies
play a big role in this effort.
Being familiar with our ads policies can help you avoid violating them. When we detect ads or sites that violate our policies, we block them. And in the case of repeated violations, we may permanently suspend a violator from advertising with us. That's why we strongly encourage advertisers to work proactively to fix problems and learn from their mistakes.
Preventing violations
Here are some tips for keeping your account clean and clear of policy violations in the first place, so your ads can run smoothly:
Learn the
key principles
behind our ad policies, like "Advertising shouldn't violate users' trust or privacy." Following these principles alone can help you avoid violations. You can also dig into the specific underlying policies to learn details (
full list of policies
).
If you receive a warning during ad creation, review the relevant policy to understand if you're compliant
before
uploading the ad.
Ensure your
contact information is up to date
to receive policy notifications, and be sure to read any emails we send you about AdWords policies. We also post all policy updates online ahead of time.
Identifying and resolving violations
If one of your ads has been disapproved, you'll want to understand the reason so you can resolve it and prevent the same violation in the future. This is how to get the details:
Sign in to your AdWords account at
https://adwords.google.com
.
Click Campaigns near the top of your account.
Click the Ads tab.
Look through the Status column to see which ads are disapproved. If you have many ads, you might prefer to use a filter (
learn how
).
Hover over the white speech bubble next to "Disapproved."
Click the disapproval reason to learn more.
You can find more information on how to
locate and fix disapproved ads
or
fix a site-level violation
in the AdWords Help Center.
We appreciate your help ensuring that Google ads provide a trustworthy and positive experience for users.
Published by Jeannette Ashak - The Google AdWords Team
Improving AdWords Quality Score Reporting
Thursday, August 1, 2013
As part of our ongoing efforts to help improve the quality of our ads, we're announcing an update that changes how each keyword’s 1-10 numeric
Quality Score
is reported in AdWords. Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors --
expected clickthrough rate
,
ad relevance
, and
landing page experience
. We expect this update to reach all advertisers globally within the next several days.
We're making this change so that the Quality Score in your reports more closely reflects the factors that influence the visibility and expected performance of your ads. We hope that providing you more transparency into your 1-10 Quality Score will help you improve the quality of your ads.
Please note that this is only a change to how a keyword’s 1-10 Quality Score is reported. It does not change how Quality Score is calculated in real-time for each auction, and thus won't have any direct effect on your ad performance. So unless you have automated rules tied directly to your reported 1-10 Quality Score, your ads should continue to behave as they did before.
We believe this improvement will make it easier for you to take specific action to improve your ads and to recognize when your changes are working. Our goal in making this update is to provide you with a better understanding of your Quality Score to help you run a more effective AdWords campaign.
More on Quality Score
To review the basics of Quality Score, please see our help center article on
how to check and understand Quality Score
. We also recommend reviewing
10 things you should know about Ads Quality
, which addresses frequent questions and common misconceptions on Quality Score and other external factors that influence the performance of your ads.
The Google AdWords Team - Published by Jeannette Ashak
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