AdWords MENA Blog: November 2012

AdWords Editor 9.9 is now available

Wednesday, November 14, 2012

We're pleased to introduce AdWords Editor version 9.9, now available for Windows and Mac. Changes in this version include Google Display Network updates, import and export improvements, and new campaign settings. Here's an overview of the changes:
Google Display Network updates Manage your ad group flexible reach settings with the new "Flexible reach" panel on the ad groups tab, or by using CSV import. We've also simplified the campaign-level Display Network settings (now simply "Enabled" or "Disabled").
Import and export improvements You can now use CSV import to update your campaign-level settings for the Google Search Network and Google Display Network. You can also choose how AdWords Editor handles importing duplicate ads with different URLs.
New campaign settings We've added a new option for device targeting (BlackBerry) and a new ad rotation setting (Rotate indefinitely).
For more details about these changes and other updates in the new version, visit the 9.9 release notes.
The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 9.9. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download version 9.9 from the AdWords Editor website.
Note: Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by March 13, 2013.

Posted by: Jeannette Ashak - Google AdWords team

Making large-scale changes faster and easier in AdWords

Thursday, November 8, 2012

Have you ever needed to adjust your AdWords bids by 5% for several thousand keywords? Or had to find and replace a bit of text in your ad copy across a couple hundred ads? Maybe you’ve changed your web address and need to update all of your visible URLs and destination URLs across your account.
We love making AdWords faster, simpler and more beautiful. So I’m genuinely excited to announce our new bulk editing features in the AdWords interface. With them, you’ll be able to more quickly and easily make large-scale changes across your entire account.

Initial preview
Initially, we’re releasing these bulk editing features to a limited number of AdWords accounts to collect your feedback and ensure everything’s working as expected. We hope to expand availability to everyone in the coming weeks.

Do more, quickly and easily
Here’s a summary of the kinds of changes you’ll be able to make.

Keywords

Search and replace text in the keyword or destination URL
Append text to the keyword or destination URL
Set new bids, including increasing to first page or top of page CPC
Increase or decrease bids
Change keyword match types
Add/remove labels

Ads

Search and replace text in the ad or URL
Append text to the ad or URL

Change the capitalization of the text
Add/remove labels

Ad Groups

Increase or decrease bids
Set new bids
Add/remove labels

Campaigns

Increase or decrease budgets
Set new budgets
Add/remove labels

You’ll be able to preview changes before you apply them. And if you’re making a lot of changes, they’ll run in the background. That means you can leave the page and do other things in your account (or even log out entirely!) while bulk changes are in progress. A progress bar lets you know how close your changes are to being completed. And you can review your changes after they’re done.

Keeping things simple
As these new editing features become available in AdWords, you might also notice a few changes to buttons and menus to reduce redundancy and keep things simple for new users.

The “Edit” button will become an “Edit” drop-down menu. We’ll also be retiring the “Edit in table” view since its multi-item editing capabilities will be far surpassed. And when making a change to an individual campaign element, you can already just click on it to enter editing mode.

More details and feedback
We’ll be updating articles throughout the AdWords help center, including our AdWords glossary entry on bulk edits, as we roll out these new editing features.

Please share your comments about the new bulk editing features with us if you use them over the next few weeks. Your feedback helps us make AdWords even better.

Posted by: Jeannette Ashak - Google AdWords Team

AdWords MENA Blog

AdWords Editor 9.9 is now available

Making large-scale changes faster and easier in AdWords

Labels

Archive

Feed

More from Adwords

Company-wide

Products

Developers