AdWords MENA Blog
New cities in U.A.E are now available for targeting on AdWords
Thursday, October 4, 2012
Starting from this week, we’rolling out city targeting for Dubai and Abu Dhabi in United Arab Emirates to help you reach more customers in local markets with your AdWords campaigns.
The countries with city and region targeting options in AdWords are (click to see the
full list
):
Location targeting helps you tailor your ads towards specific markets, analyze your AdWords campaigns by market, and optimize your campaigns for higher return-on-investment. Now, you can go a level deeper and optimize the performance of your AdWords campaign at the city level. In your campaign settings you can target Abu Dhabi or Dubai as target locations or exclude one of these cities to reach the rest of U.A.E. (click to see more info on
Advanced Location Options
)
Here are a few steps that you can take to optimize your AdWords campaign:
Run an
AdWords geographic report
or
Analytics report
to determine where your users are located and where you’re getting your most valuable traffic.
Adjust your campaign setup:
o
Run a campaign targeting the best-performing cities and increase the bids on the keywords in that campaign to maximize your ad impressions in those cities.
o
Consider setting up a regionally- (or nationally-) targeted campaign with potentially lower bids on the same keywords to capture additional traffic from outside your top-performing cities at a lower cost.
Adjust bids accordingly to optimize for the highest campaign ROI.
We hope that with the expansion of city targeting, advertisers in U.A.E. will be able to reach their local customers more effectively. Visit our Help Center to learn more about
getting started
with this feature.
Posted by
:
Jeannette Ashak -
Google AdWords team
AdWords Editor users: Upgrade to version 9.8.1 before October 28, 2012
Wednesday, October 3, 2012
As we
announced
in June, AdWords Editor versions 9.5.1 and 9.7.1 will no longer be supported after October 28, 2012. If you continue using version 9.5.1 or 9.7.1 after this date, you'll encounter errors downloading accounts, posting changes to campaign settings, or checking changes. To avoid these issues, please upgrade to the latest version (9.8.1) at your earliest convenience.
You can upgrade to version 9.8.1 through the auto-update prompt that appears when you run AdWords Editor. To
preserve unposted changes and comments
, select the "Backup then Upgrade" option in the prompt. You can also download the latest version from the
AdWords Editor website
.
For a complete list of version-specific changes, please see our
release notes
. To see which version you're using, go to the Help menu > About AdWords Editor (Windows) or the AdWords Editor menu > About AdWords Editor (Mac).
Posted by Jeannette Ashak -
The Google AdWords Team
Keeping AdWords Policies Current
Tuesday, October 2, 2012
Recently, we’ve been
explaining
how our systems and policies stop unwanted ads from showing on Google and elsewhere. One part of these efforts is our constant review of our policies for advertisers, to make sure they keep up with evolving practices on the web that can harm users’ experiences.
We regularly update our
AdWords
policies, clarify what they mean, and step up their enforcement where needed to ensure the best experience for our users and business partners. This year, we’ve already
rolled out
more than 30 updates to our policies, and today we’re updating our AdWords policies on
Software Principles
,
Arbitrage
,
Advertiser Claims
, and
Relevance, Clarity and Accuracy
. We’re announcing these updates now to enable advertisers to review their accounts and ensure that they’re in compliance; they’ll come into effect on
October 15
.
Details of these updates can be found
here
, along with more information for advertisers about how they can come into compliance with our policies. Here’s a quick overview:
We've added several specific examples of the kinds of advertiser behavior typically associated with arbitrage (sites that are designed solely or predominantly to show ads).
We've made it even clearer how advertisers must be fully transparent in their ads when describing the experiences on their landing pages.
We've beefed up our rules about the use of keyword insertion in ads.
We've reworked our AdWords policy governing Software Principles to ensure that users are given important information before downloading software on their computers and that the software is not harmful or hard-to-uninstall.
The web and its ecosystem of advertisers, publishers, and users continue to evolve rapidly. Over time, practices develop that can lead to a negative experience for users. In addition, some actors become more sophisticated in their ability to defeat the intent of our policies. Today’s changes make the guidance clearer for everyone and tighten the rules and enforcement needed to keep the online advertising ecosystem clear, consistent, and useful for consumers. The bottom line is that these revised policies and increased enforcement will help provide everyone with a safer, more trustworthy experience online.
Posted by Jeannette Ashak -
The Google AdWords Team
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