This is the final post in our series 'The tools that will make all the difference’. The aim of the series was to introduce you to additional tools that might be new to you, and to help you use Google AdWords in order to achieve your online advertising goals more successfully. The final post in the series will introduce Google Analytics.
Google Analytics
About the tool:
A free Google tool that displays statistics for your website and allows you to find out where your website visitors came from and what kind of interaction they had with your website.
How does it help?
By installing this tool on your web pages, you can view richer information, such as:
- Identify how many visitors were led to your site by specific keywords
- Identify the entry source to your website (Google AdWords ads, Google's organic search engine, by clicking a link that was attached to an email, etc.)
- Identify the browsers that your visitors use (and hence improve their user experience on your site).
- Identify the geographic source of your site's traffic.
- Learn which are the most and least viewed pages on your site, and make improvements accordingly.
- Identify pages on your site that visitors tend to leave.
- View the values of time on site per page.
- Compare the data across different time ranges.
How to use it?
First you need to set up a Google Analytics account at:
Then, just like with the Conversion Tracking tool, you should copy a code snippet and paste it into the HTML code of your site. See detailed instructions at:
Finally, you should link your Google AdWords account with your Google AdWords account, as specified on the
following page.
Posted by Georgios Fanis - Google AdWords MENA
