To determine whether to place your ad on a Display Network page, the AdWords system considers the theme of all the ads and keywords in the ad group. For this reason, it's important that each of your ad groups is built around a consistent theme. Focus on only one of the products or services that you're advertising. This helps ensure that your ads appear on the most relevant Display Network pages.
Take Sarah's movie merchandise store, for example. Instead of creating a general 'movie merchandise' ad group, Sarah set up several ad groups, each focusing on a differe
nt product. This helps each of Sarah's ads reach a targeted audience.
Ad groups in Sarah's "Movie Merchandise" campaign:
Since users on the Display Network are in a different mindset than users visiting sites in the Search Network, it's important to use direct, compelling ad text. This will maximize the qualified clicks you receive on the Display Network. Keep the following tips in mind when writing your ads:
Here are two examples of effective ads from Sarah's "Spiderman Games" ad group:
In early November, we invited you to help us celebrate AdWords’ 10th birthday by telling the story of your own business. Today we’re delighted to share the results with the world with the global map we’re featuring on the AdWords 10th Birthday website.
We hope you enjoy this collection of voices from your fellow entrepreneurs. And if you didn’t submit your own story but feel inspired to do so now, it isn’t too late to add your voice. Just visit our website and send us your video or written story.
Thank you for the past ten great years. We can’t wait to see what’s to come in the next ten.
Posted by Omar Abou Selman - Google AdWords MENA
Written by Jason Shafton, Inside AdWords crew
