To determine whether to place your ad on a Display Network page, the AdWords system considers the theme of all the ads and keywords in the ad group. For this reason, it's important that each of your ad groups is built around a consistent theme. Focus on only one of the products or services that you're advertising. This helps ensure that your ads appear on the most relevant Display Network pages.
Take Sarah's movie merchandise store, for example. Instead of creating a general 'movie merchandise' ad group, Sarah set up several ad groups, each focusing on a differe
nt product. This helps each of Sarah's ads reach a targeted audience.
Ad groups in Sarah's "Movie Merchandise" campaign:
Since users on the Display Network are in a different mindset than users visiting sites in the Search Network, it's important to use direct, compelling ad text. This will maximize the qualified clicks you receive on the Display Network. Keep the following tips in mind when writing your ads:
Here are two examples of effective ads from Sarah's "Spiderman Games" ad group:
In early November, we invited you to help us celebrate AdWords’ 10th birthday by telling the story of your own business. Today we’re delighted to share the results with the world with the global map we’re featuring on the AdWords 10th Birthday website.
We hope you enjoy this collection of voices from your fellow entrepreneurs. And if you didn’t submit your own story but feel inspired to do so now, it isn’t too late to add your voice. Just visit our website and send us your video or written story.
Thank you for the past ten great years. We can’t wait to see what’s to come in the next ten.
Posted by Omar Abou Selman - Google AdWords MENA
Written by Jason Shafton, Inside AdWords crew
Since our first advertising program, AdWords, was introduced in 2000, our goal has been to show people ads that are so useful and relevant that they are a form of information in their own right. We also strive to ensure that our advertisers get the most out of their investment, no matter what part of the world they are using AdWords from.
As Google grows worldwide, and more specifically in the Middle East and North Africa, we are constantly looking for ways to improve and to provide you with better service. To do this, we have retained a team to conduct phone surveys with you, this is where we need your input!
If you have used AdWords, are currently using it, or want to learn how to use it, and you are living in Egypt, all you have to do is pick up the phone and call this number 19296. You will be connected to an operator retained by Google. This operator will conduct a short survey with you, basically letting us know what you want improved! It’s that easy.
We encourage you to take this opportunity in letting us know what you want. Also don’t be afraid to share with us what you like about Google AdWords, we value your feedback. Help us help you!
The Google AdWords MENA Team
Google Gives Agencies Some Love
Four Months ago, we launched the Google for Agencies program in MENA. This program has been tailored for small and medium advertising, media,web hosting and web designing agencies operating only in MENA. The participating agencies will benefit from a range of Live online educational sessions about AdWords, dedicated support from our expert sales team, coupons in the amount of 1000 USD along with assisting them in becoming Google Certified Agencies and hence, partners with Google in the Middle East & North Africa.
As an exceptional milestone of the program, we have organized an event " Google Thinks Agency!" In Dubai on the 4th of November, 2010. Sixty four agencies from UAE, Saudi Arabia, Lebanon and Kuwait were present during the event. The participants were offered sessions about various AdWords topics related to the Google for Agencies program and certification, Creating successful search and display campaigns, AdWords Tools, Optimization tips, and lastly but not least, Earning money with AdWords for a small agency!
The attendees were tested based on the information they learned. It was amazing to see them enthusiastic and focused on creating their campaigns; nevertheless, it was a good opportunity for us to interact with them and grasp their concerns. By the way, a Nexus Android was Won by one of our participants.
Congratulations to our contestant Mukesh!
To check the pictures of the event, please visit the following LINK!
If you are still interested to join the program and take part in our exceptional events, please register here or e-mail us at agenciesinmena@google.com
Myth # 1: Spending money on Google AdWords will influence my website’s ranking in Google's free search results. Fact: Google AdWords and Google’s free search results are entirely independent of one another. Spending money on AdWords won’t impact your ranking in Google's free search results. Similarly, cancelling your AdWords account won’t lead to your website being banned from Google’s search results. If you’d like to learn more about what does go into ranking your website in Google search results, check out Google Webmaster Central. Myth # 2: Google AdWords has declined my credit card. Fact: Google itself doesn’t actually decline credit cards. The decline usually takes place at your bank, your card-issuing institution, or its payment processor. If your credit card gets declined, your first step should be to check and make sure you’ve filled out the Billing Preferences page correctly. Some common mistakes include:
Two months ago, we announced the launch of Google For Agencies in MENA, an innovative initiative to assist small and medium agencies in enriching their AdWords knowledge and experience.
This program addresses agencies such as digital, creative, full service advertising agencies in addition to web designers , hosting companies and nevertheless, freelancer web designers who wishe to make additional money out of their own innovative creativity.
If you are interested , you can register with Google for agencies by filling our online registration form by clicking here: www.google.ae/agencies
By registering with Google for Agencies Program, your agency will be offered the following benefits:
As soon as you redeem 3 coupons , we will provide you with a FREE GAP voucher to sit for your GAP exams and become individually Certified.
It is exciting to have you with us and grow our online MENA markets further!
Zeinab Karaki - Google For Agencies MENA coordinator
If you’ve received an AdWords coupon recently and you have a question around how to activate it or when it will expire then read on as we have collected the most frequently asked questions relating to coupons to help you out.
How can I activate my coupon?
1. Log into your account at adwords.google.com
2. Chose the Billing Preferences link from the Billing menu
3. Enter your code into the Redeem code field under the Promotional codes menu point.
4. Click Redeem
5. Check your balance under the Billing Summary found under the Billing tab. The amount will be displayed as Service Adjustment
Can I activate my coupon in any account?
With some exceptions, the promotional coupons can be redeemed only by those, who have individually registered into the Google AdWords program on the adwords.google.com site, and who’s account has not been older that 14 days old at the time of the coupon redemption. You also need to have your billing address registered in ... [Insert country].
The promotional credit is non-transferable and may not be sold or bartered. One promotional credit per customer.
Always check the description of the promotion! In case some terms differ in a specific promotion, we will include information about it in the promotional description leaflet, so please always make sure to read it.
What does the expiration date of the promotional coupon mean?
You should find the exact expiration date in the promotional description leaflet.
You need to activate your coupon before the expiration date, but there are no limitations on the time you have to use the amount by.
When will the promotional amount be matched with my account?
The value of the promotional coupon will be matched to your account after you have entered your billing details and submitted the code.
If you have chosen the postpay billing option then we will deduct the activation fee, which is 10 USD (or local equivalent) from the promotional coupon amount.
If you have chosen the prepay billing option, then you will first need to need to make a minimum payment of 10 USD to your account. Once this payment has been received your account will be activated and the promotional coupon will be credited to your account. The activation fee will be deducted from the prepayment.
You may find more information about payment options below:
1. Prepay
Credit card
2. Postpay
Credit Card
Once the promotional credit has been exhausted, your campaigns will continue to accrue costs for which you'll be billed. If you don't want to accrue costs in excess of your promotional credit, pause your campaigns at any point to stop advertising activity.
Please read the Terms and Condition for more information.
In addition you may read the Google Privacy Center.
Posted by Tarek Yafi
Google AdWords
Did you ever find yourself in the situation of looking for your ad and getting completely stressed out because you don’t see it? If you have ever experienced this, do not fear, we have the solution to your problems!
First things first: our first advice is to stop looking for your ad on Google, as this will only make the situation worse. This way you will only accumulate lots of impressions and no click. This way, the AdWords system will understand that your ad is not pertinent as it is accumulating lots of impressions and no one is clicking on it. For this reason, your ad is going to be shown less and less from your computer. In other words, by searching continuously for your ad you are affecting your ad’s position and your account performance in a negative way.We would recommend using the Ad Preview Tool as a first step to take when you suspect that your ad is not being published.Once you have checked it on this tool, our second advice to understand why your ad is not being published is to use another very useful tool that you can find in the ‘Opportunities’ tab or next to each keyword inside your account, the Ads Diagnostic Tool. This tool will allow you to have an immediate answer to which keywords are not triggering your ad and the reasons for it.After having done these two important checks, you are now ready to identify the possible causes and solve the problem. To make things easier for you to remember, we will use one very familiar word to name all the causes: AdWords.A as in Ad Approval: check the ad’s approval status going to the ‘Campaigns’ tab and selecting ‘Ads’ and the ‘Status’ column. In case you see the message ‘Not approved’, check the reason keeping our Adverting Policies in mind.D as in Definition of your campaign’s status: check that your campaigns are not paused or deleted.W as in What is your targeting: check the location and language setting of your campaign. If the physical area (e.g. city or country) set for your ad to appear is not the same one of your IP address, you will not be able to see your ad when you search for it. Similarly, you will not see your ad if the language you have set for your campaign is not the same one as the one you have set your Google search preferences to.O as in Optimize your Quality Score: always check the quality score of your keywords. Sometimes your ad is in fact published, just not in the first page. This is due to a poor quality score that does not allow the ad to beat the competition in the auction. To improve your quality score without needing to increase your daily budget, we advise you to focus on optimizing it.R as in Reaching your daily budget: your ad is published sensibly depending on your daily budget. The publication of your ad can in fact be interrupted if your daily budget finishes. It can happen that your ad is performing very well and is clicked several times causing the suspension of the publication of your ad as your daily budget is reached. To solve this problem you can simply increase your daily budget or optimize your keywords to decrease your CPC.D like Difficulties with payments: check if your payments are going through in case you have a postpay account (the credit limit or expiry date of your registered credit card). You can avoid the suspension of the publication of your ad by adding a back-up credit card. In case you have chosen the prepay payment method for your account, check if you have enough funds in the account.S like Status of your account: if you have created your account recently, most probably your ads will not serve yet, as your account will be under review for security reasons. All newly created accounts are revised by our experts and in the few days after the account creation there can be delays in your ads’ publication or your ads will not serve at all.
Posted by Helena Rosado, Veronica Diquattro and Tarek Yafi
The Google AdWords Team
